Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. For example, if you previously had companies in the travel, restaurant, or hospitality industries, you better get those off your list faster than greased lightning. Introduction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

Knowing exactly ‘what’ makes a lead in your organization is vital because only those that meet your company’s own definition will count towards your personal targets and KPIs. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Full Circle Insights

APRIL 15, 2021

A single source of truth is a must, and since the CRM is the de facto revenue record system at most B2B companies, it makes sense to house martech data inside the CRM. A B2B company might be running 100 different programs using a variety of point solutions that generate huge amounts of data. Single Source of Truth Reduces Complexity.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85