Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ClickZ

OCTOBER 27, 2020

There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Our own Tim Flagg moderates.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Full Circle Insights

APRIL 15, 2021

Data on clicks and open rates is useful, but it doesn’t resonate beyond the marketing department. A single source of truth is a must, and since the CRM is the de facto revenue record system at most B2B companies, it makes sense to house martech data inside the CRM. Set Your Company Culture Right from the Beginning.

Sales Management 85

Sales Management Lead Ranking Marketing Attribution Multi-Touch Attribution 85