Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. This shift from a reactive to proactive marketing approach is working well for many B2B companies. How B2B buying has changed. The vendors respond.

Account Based Marketing 112

Account Based Marketing Enterprise Management Work Management Marketing Management 112

ClickZ

JUNE 15, 2020

The updated graphic attempts to map more than 8000 companies across six marketing categories and does, in fact, look like the map of a strange new world. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. Much like the Super Bowl brings the whole country together, the common goal brought our entire company together.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. Disclosure: Demandbase is a client of my employer.] This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Your Turn This is one possibility.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

PathFactory

MAY 3, 2022

In the past few years, three big trends have shaped B2B companies: Revenue as a job title. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. Companies can shorten sales cycles by having prospects onboard and educate themselves. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. DemandBase. Where can I find it: [link]. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. DemandBase. Social Media Blogs. Buffer Blog. Occam’s Razor.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). beforehand.

Account Based Marketing 99

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 99

The Lead Agency

MAY 15, 2018

MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? Users must also have access and control over their data if being stored by a company.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Companies Privacy 59

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. These accounts, which often represent a company or a certain department, are chosen based on certain criteria.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Each type of intent tells you something different and can be used to direct your next steps in an informed and more effective manner.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. Many of the MAPs listed above have a flavor of this, but there are also tools like Demandbase, 6Sense, Terminus, and a few others that provide this type of data to the sales team. Six Bricks is the premier training platform for Marketo and Bizible.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Seismic

MAY 1, 2019

For the first post in The Sales Enablement Chronicles: Insight from the Inside series I interviewed Mark Siciliano , Vice President of Sales Productivity & Strategy at Demandbase. Mark has held a variety of positions at Oracle, Marketo, and now Demandbase. Q: How do you define sales enablement at Demandbase?

DemandBase 40

DemandBase Account Based Marketing Peer-to-peer ABM 40

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Leadspace

JANUARY 17, 2017

Intent” is behavioral information collected about a person’s activities online which combines “topic” and “context” data. The IP address is then mapped to company name. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Unbound B2B

FEBRUARY 6, 2023

It is important to identify the decision makers of your targeted companies and find ways to engage them. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. Here are four examples of companies that have successfully tracked and targeted their customers: 1.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. She’s driven by a passion for the greater good and uncovering innovative ways for companies to deliver customer experiences that capitalize on the ever-changing world of technology.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. The rapid shift from industrial to information-based knowledge and the digital economy presents skill-biased technical changes. Make Your Job Robot-Proof.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

FunnelEnvy

MARCH 16, 2020

That may be based on specific named accounts or company size, industry or other related firmographic attributes. Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. It’s no coincidence that these companies also sell the products that let you do it!

Traffic 57

Traffic Effectiveness Personalization Marketing Websites 57

ANNUITAS

FEBRUARY 19, 2015

Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

All of us marketers know the story by now — we live in a world of information abundance, which means our buyers hear more marketing messages than ever, and are therefore more likely to ignore marketing messages than ever. ” So how do you master your company’s tone of voice? Treat it like the strategic weapon it is.

Marketing Report 48

Marketing Report Content Marketing DemandBase Content 48

Directive Agency

JANUARY 9, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! For the sake of time, we’ll solely look at DemandBase. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Adobe Experience Cloud Blog

JANUARY 23, 2017

Intent data is behavioral information collected about an individual’s online activities, combining both topic and context data, which I’ll explain in more detail below. You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Business Brainz

JULY 11, 2021

We, at Business Brainz like to define “insight” as nuggets of high-value information gathered from highly relevant sources, processed and interpreted by human intelligence. The overall reason for companies behind implementing any ABM program is personalization at scale. This is however a generic definition.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Engagio

JUNE 16, 2020

Unified company will reshape the B2B martech industry. SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The Engagio team will join the Demandbase organization immediately.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. Which companies in the expo hall will be most relevant to you and your company?

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Directive Agency

JANUARY 8, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! For the sake of time, we’ll solely look at DemandBase. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 9, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! For the sake of time, we’ll solely look at DemandBase. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Bound360

AUGUST 9, 2017

For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. And, it’s important to make it as easy as possible for these folks to find and share your latest and greatest innovations, announcements, and marketing materials.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Adobe Experience Cloud Blog

APRIL 22, 2009

Marketo recently worked with. Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. We're more comfortable with companies we know. Word of mouth (co-workers and friends).

Purchase 48

Purchase Top of Funnel Work Management Buy 48

SnapApp

JANUARY 12, 2017

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And even though this is content by Marketo for a Marketo event, the same approach can be done from a booth presence, or a session speaker.

Planning 48

Planning Top of Funnel Promotion Content 48

Bound360

AUGUST 9, 2017

For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. And, it’s important to make it as easy as possible for these folks to find and share your latest and greatest innovations, announcements, and marketing materials.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Adobe Experience Cloud Blog

APRIL 21, 2010

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). How will this acquisition affect your B2B marketing and sales efforts?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48