DemandBase

MARCH 1, 2019

Everyone says that ABM works—but as with most new endeavors within a company, there needs to be hard data to prove that. Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. Much like the Super Bowl brings the whole country together, the common goal brought our entire company together.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

PathFactory

MAY 3, 2022

In the past few years, three big trends have shaped B2B companies: Revenue as a job title. The trending move to incorporate a revenue-focused position into companies has helped further align sales and marketing. Companies can shorten sales cycles by having prospects onboard and educate themselves. So, How did we get here?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. They have a vast library that spans across all marketing topics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. These accounts, which often represent a company or a certain department, are chosen based on certain criteria.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). beforehand.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

The Lead Agency

MAY 15, 2018

MarTech companies across the globe are scrambling to make sure they are compliant with the new regulation requirements before May 25th. The question now is how this new regulation will affect MarTech companies and the marketing industry at large? Users must also have access and control over their data if being stored by a company.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Companies Privacy 59

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Each type of intent tells you something different and can be used to direct your next steps in an informed and more effective manner.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Directive Agency

FEBRUARY 4, 2022

Marketing Operations is the art and science of facilitating the flow of leads and prospects through the marketing portion of the buyer journey. Those four are Hubspot, Marketo, Pardot and Eloqua. Six Bricks is the premier training platform for Marketo and Bizible. They’re different, but very similar.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Leadspace

JANUARY 17, 2017

Intent” is behavioral information collected about a person’s activities online which combines “topic” and “context” data. The IP address is then mapped to company name. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Unbound B2B

FEBRUARY 6, 2023

It is important to identify the decision makers of your targeted companies and find ways to engage them. As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. Content syndication that applies ABM can see a revenue growth of 200% and ROI of 300%.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. She’s driven by a passion for the greater good and uncovering innovative ways for companies to deliver customer experiences that capitalize on the ever-changing world of technology.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. The rapid shift from industrial to information-based knowledge and the digital economy presents skill-biased technical changes. Make Your Job Robot-Proof.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

ANNUITAS

FEBRUARY 19, 2015

Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

FunnelEnvy

MARCH 16, 2020

That may be based on specific named accounts or company size, industry or other related firmographic attributes. Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. It’s no coincidence that these companies also sell the products that let you do it!

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Adobe Experience Cloud Blog

JANUARY 23, 2017

Intent data is behavioral information collected about an individual’s online activities, combining both topic and context data, which I’ll explain in more detail below. You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? For the sake of time, we’ll solely look at DemandBase.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. JM: In 2006 when the inbound revolution started, buyers were genuinely excited by content that delivered educational, insightful information that was often entertaining.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? For the sake of time, we’ll solely look at DemandBase.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? For the sake of time, we’ll solely look at DemandBase.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Bound360

AUGUST 9, 2017

By cultivating and empowering a group of visitors who freely recommend your products and refer new business, you can reach new leads and discover new markets that might not be available by traditional means. So, how might you identify and cater to those enthusiastic supporters?

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. Which companies in the expo hall will be most relevant to you and your company?

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Engagio

JUNE 16, 2020

Unified company will reshape the B2B martech industry. SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. Sales and Marketing alignment isn’t enough.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And they’ll see your company name.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. And they’ll see your company name.

Planning 48

Planning Top of Funnel Promotion Content 48

Bound360

AUGUST 9, 2017

By cultivating and empowering a group of visitors who freely recommend your products and refer new business, you can reach new leads and discover new markets that might not be available by traditional means. So, how might you identify and cater to those enthusiastic supporters?

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Adobe Experience Cloud Blog

APRIL 21, 2010

Salesforce today announced a definitive agreement to buy Jigsaw, a provider of business information and data services that uniquely leverages crowd-sourcing to build and maintain its database. Note: Jigsaw is also a Marketo customer and partner.). What do you think? How will this acquisition affect your B2B marketing and sales efforts?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Providing the option to pass back leads to marketing for further nurturing.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Golden Spiral

NOVEMBER 8, 2018

Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. But we don’t have enough information yet.” You’re leading with a tactic and not strategy. For most companies, your ultimate goal is to convert visitors. You want a visitor to become a lead and eventually make a buying decision.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

SmartBug Media

NOVEMBER 21, 2022

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105