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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

but what if you could know who is looking to purchase a solution that your company happens to sell? Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. What Is Intent Data? As the name suggests, intent data gives you insights into what an internet user plans to do next.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Technographic data is information about the technologies that a company has adopted into its technology stack. What is technographic data?

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Should SDRs or Marketing Own Lead Nurturing?

Engagio

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing.

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Content + Intent Data: Elevating the Buying Experience

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

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Where to Find AI in Your Content Marketing Technology

Contently

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. B2B companies can also access customer sentiment data for their target market.

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How to Drive More Sales with Intent Data

Leadspace

One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? To answer this question, let’s first break down the components that comprise “Intent Data”.

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What is account-based marketing today and how has the space evolved?

Martech

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. This shift from a reactive to proactive marketing approach is working well for many B2B companies. How B2B buying has changed. The vendors respond.