Abandon Your Marketing Automation System!?
LeadSloth
MARCH 22, 2009
The company in question has used a comprehensive marketing automation system for about 2 years. Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. So there are lots of useful add-ons available at a nominal price. Smart or foolish?
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