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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. And before that he created and co-founded the popular marketing automation software Marketo. (And The Engagio and Demandbase merger.

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DEMAND Community AMA Recap: Sydney Sloan

Metadata

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. She’s driven by a passion for the greater good and uncovering innovative ways for companies to deliver customer experiences that capitalize on the ever-changing world of technology.

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MarTech’s ABM experts to follow

Martech

Before that, he founded Demandbase and practically invented the ABM technology category. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. (out LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase.

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Where to Find AI in Your Content Marketing Technology

Contently

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. B2B companies can also access customer sentiment data for their target market.

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The Convergence of Marketing Automation and Account-Based Marketing

Engagio

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market.

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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

but what if you could know who is looking to purchase a solution that your company happens to sell? According to ZoomInfo.com, its database has more than 106 million companies profiled. ZoomInfo can provide business details such as email addresses, phone numbers, company types, addresses, EINs, and more. Demandbase.

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Account Based Marketing: A Game Changer Of Marketing World

Only B2B

If we talk specifically about this pandemic period, many companies are struggling to re-establish their business. We know Demandbase, a titan lead generation company acquired Engagio. Now you cannot solve demand generation problems with quantity leads. This takes efforts and time but provides a greater result. Automation.