ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. I emailed the following to Ardath: “We need to take a similar approach to picking the companies we are going to pursue. What is worth more?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Adobe Experience Cloud Blog

JANUARY 7, 2020

Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. Personas – show relevant content for some of the personas we sell to, such as marketing operations, demand generation, and marketing leaders – this helps increase CTR.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Customer Experience Matrix

MARCH 26, 2015

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. For example, if you previously had companies in the travel, restaurant, or hospitality industries, you better get those off your list faster than greased lightning. Introduction.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Vidyard

JULY 17, 2014

ClearFit also works with Marketo, giving us a great opportunity to show two complementary applications back-to-back, and teach attendees some awesome email marketing tips in the process. Offering people the ability to access content on-demand is a great way to keep content driving value long after its recorded. Our result?

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54

Full Circle Insights

JULY 28, 2020

Bonnie Crater joins B2B Marketing Exchange to talk about the effects of COVID-19 on marketing measurements. Watch: On-Demand Webinar. MQL vs Revenue-Based Demand Planning. Buyer Groups and Demand Units Demystified. Set Your Company Culture Right from the Beginning. Listen to the podcast here! Additional Resources.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 52