LeadSloth

FEBRUARY 15, 2010

Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Tags: Demand Generation b2b marketing marketing events. I’m speaking at the B2B Marketing University. For more events, see the Marketing Consigliere’s list.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

NOVEMBER 16, 2009

So your company will need both. Tags: Demand Generation Sales Force Automation b2b marketing crm marketing automation salesforce.com. My conclusion is that the typical CRM system does not have strong marketing functionality. At the same time, a CRM system is a necessity to support an efficient sales force. What is your take?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

SEPTEMBER 24, 2009

Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. “Where do I start?” Improve Your Data Quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

JUNE 23, 2009

It may be attractive to shift more budget to generating leads via your company’s website. Social Media monitoring : see who writes about your company or your areas of expertise. The company that is furthest along with this, is not a Marketing Automation company. And that’s where Inbound Marketing comes in.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

AUGUST 24, 2009

A lot of startups and high-growth companies are using Marketing Automation to help them grow faster. Tags: Demand Generation content marketing failure lead nurturing lead scoring marketing automation project failure. Bad Business Model. First of all, I think Marketing Automation software has great promise.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 26, 2010

This helps a company automatically meet the buy cycle phase that the lead is in. Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers. Use Drip Marketing Based on Triggers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

OCTOBER 16, 2009

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Tags: Demand Generation campaign manager jobs marketing automation marketing automation manager marketing operations requirements skills. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 22, 2009

The tech industry is known for inventing new names for existing things, mainly to promote their own company. Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ).

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

AUGUST 26, 2010

HubSpot integrates these features into its software, because it wants to be the one-stop marketing software for small businesses (and mid-size companies, although they’re not there yet ). Therefore I would recommend that mid-size companies get a dedicated solution for social media monitoring.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

FEBRUARY 10, 2010

This should be fairly simple to capture, but not every company is doing this yet. SiriusDecisions did a lot of work here by defining the demand generation waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business. If yes, you have a qualified lead.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. They all have their pros and cons, and most companies use a combination of strategies. For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

JANUARY 12, 2010

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Demand Generation? I could not agree more with these predictions. (1) Maria Pergolino , Sr. Thought leadership?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JULY 29, 2009

An important aspect of Demand Generation are the offers: what will your prospects register for? Reduced attractiveness of free trial offers is a big issue for SaaS companies. A popular offer for software vendors is the free trial. But I hope that some of the suggestions in this article are useful for you. Let me know what you think!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

MARCH 24, 2010

The Campaign Influence model would capture this data and provide the necessary insight to marketing and company leadership on the value of these campaigns. Tags: Demand Generation Marketing Analytics campaign attribution campaign influence marketing roi saad hameed.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. Especially if your company gets a lot of leads via organic search, it would be useful to have an ROI report for your keywords.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

FEBRUARY 20, 2012

Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. Let’s finish this post with a brief example: a SaaS software company has a 7-day product trial and sends 1 email every day with a usage tip. Tip 2: Make Product Adoption Your #1 Goal.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100