article thumbnail

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination.

article thumbnail

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Apps each live in their own silos, and unless they’re produced by the same company —like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination.

article thumbnail

CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The only thing that’s certain is a CDP will create a multi-source database of customer information. They can use any information in the system database: there is no distinction between events like email opens and attributes like customer address. Users can also “deep link” a message to specific locations within an app or Web site.

article thumbnail

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Check out Google’s helpful Mobile Guide for more information. Based on the search term, apps with relevant content will appear with a link to download. The goal is to create the best experience possible for your users.

API 166
article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Google 79
article thumbnail

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

Some common examples include receipts, event confirmations, welcome emails, terms of service changes, account information -- the list goes on. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. They also are smart about how they link to the shipment tracking.