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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Every company has a sales and marketing function. Quality insights powered by business natural language processing (NLP) Obtaining and managing accurate information about 10 companies seems fairly straightforward. The job becomes much more complex when you try to look at 10,000 companies, not to mention 10 million.

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AWS unveils AWS Entity Resolution

Martech

Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute.

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List Of Best 5 Database Cleansing Tools To Know In 2021

Only B2B

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . Having clean data is the best solution to improve the revenue of the company. Do you know, data gets stale faster at the average rate of 2% per month.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

Mid-market companies (500 to 2,500 employees) have 245. Oh, and by the way, those numbers don’t include: (1) Any custom apps the company has built, including with low-code or no-code platforms. (2) The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. And large enterprises have 650.