ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

ANNUITAS

OCTOBER 6, 2010

This is done by creating an ideal buyer profile for your company’s product(s) or service(s). For most companies, one buyer profile is not enough. Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

markempa

MARCH 30, 2007

But there is no such thing as buying the perfect list, especially if you have a complex sale. A study by John Coe and the Sales & Marketing Institute showed, “70.8% Companies don’t buy; people do. You will most certainly need their expertise in massaging and de-duping the data. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. Have they looked at my company?

Lead Ranking 120

Lead Ranking Lead Scoring De-duping Optimization 120

Adobe Experience Cloud Blog

MARCH 20, 2013

by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. What is their typical sales cycle?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

chiefmartech

MARCH 21, 2016

I used these services both to discover new marketing tech companies and to triangulate my categorization schema. I say “solution” instead of “company,” because some companies are included multiple times in different categories. Marketing Automation & Campaign/Lead Management (161).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40