Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Biznology

MAY 22, 2017

On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. The General Data Protection Regulation is something we cannot ignore. Privacy is probably one of the least appealing topics in marketing.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

ANNUITAS

JULY 17, 2014

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. These are just a few of the things that an organization needs to think about in terms of data in order to make the most from it.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

OCTOBER 26, 2020

According to a Dun & Bradstreet study , data quality continues to be a top priority for them. Out of all surveyed companies that decreased their investment in data: 35% of them saw in their overall performance decline. 75% of those companies saw a decline in sales and marketing performance.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. Let’s take a look. But they often return empty-handed.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. Would you send them one message fits all content?

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Zoominfo

FEBRUARY 12, 2019

Companies with mature lead generation and management practices have a 9.3% Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Lead nurturing— or the process of developing relationships and guiding prospects through the buyer’s journey— is an integral part of the lead management process.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

DealSignal

FEBRUARY 18, 2024

Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. When sales reps are reaching out to the right people, they can focus on what they do best: relationship building and, of course, selling. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

OCTOBER 5, 2021

Market intelligence is information gathered by a company about its market, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Internal data refers to intelligence that a company generates and maintains on its own. This type of data is not meant or public consumption.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Liveintent

FEBRUARY 16, 2023

Data hygiene is a critical component of any successful business. People and businesses across the globe are generating more and more data daily. And, with more data comes a greater responsibility to properly verify, connect, audit, cleanse, and qualify that data for use. That’s where data hygiene comes in.

Data Hygiene 62

Data Hygiene High Quality Lead Work Management Mobile Advertising 62

Zoominfo

FEBRUARY 28, 2018

A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. The rise of big data. In fact, inaccurate data wastes 27.3%

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

DiscoverOrg

JULY 6, 2016

Accurate Data Allows You to Achieve Higher Sale Commissions. Building relationships out of thin air is a tall order for those in sales, and it can’t be done on a whim with a quick once-over of the prospect’s website. Salespeople need much more information than this on the companies they are targeting.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

Rev

FEBRUARY 15, 2023

It’s no wonder why a recent report from the Boston Consulting Group found that companies with a RevOps team experienced a 100-200% increase in ROI on digital marketing initiatives and a 10-20% increase in sales productivity! These relationships will help you drive alignment and buy-in for your RevOps strategies.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

DealSignal

JULY 27, 2023

Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. When sales reps are reaching out to the right people, they can focus on what they do best: relationship building and, of course, selling. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

SmarkLabs

JANUARY 12, 2023

Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. CRM software is a system for managing customer relationships. CRM can help your business keep track of interactions, data, and notes about customers or potential customers.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

MARCH 8, 2022

Databases must be cleaned, maintained, and appended regularly, in order to ensure that sales and marketing teams are operating with the best possible data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

SmartBug Media

SEPTEMBER 27, 2021

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

FEBRUARY 12, 2019

Companies with mature lead generation and management practices have a 9.3% Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Lead nurturing— or the process of developing relationships and guiding prospects through the buyer’s journey— is an integral part of the lead management process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Bad data costs U.S. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

DealSignal

APRIL 11, 2022

Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them. When sales reps are reaching out to the right people, they can focus on what they do best: relationship building and, of course, selling. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

MARCH 4, 2018

Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Directive Agency

FEBRUARY 28, 2022

Looking for an SEO agency can be a daunting task for any SaaS company looking to scale its business. In order for an SEO agency or consultant to be effective in driving bottom-line business revenue for a company, there are prerequisites that must be met. . Marketing Attribution and Data Hygiene.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

DealSignal

AUGUST 30, 2021

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. 2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

APRIL 15, 2018

Being data-driven– rather than simply having data– means not just collecting data, but analyzing it and putting your insights into action. Even companies who have access to data struggle to use it effectively. It requires a distinct, detailed plan, and input from every department within your company.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

SalesIntel

OCTOBER 5, 2023

The eternal outreach channel connects businesses, fosters client relationships, and fuels growth. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. This blog will explore the symbiotic relationship between email marketing and email list segmentation.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

ANNUITAS

NOVEMBER 20, 2014

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. – What is the data hygiene process? They should always play a part in your Demand Generation Strategy.

Demand Generation 100

Demand Generation Data Hygiene Marketing & Strategy Demand 100

SmartBug Media

DECEMBER 29, 2021

The emergence of revenue operations (RevOps) into the field of business may leave you wondering about its relationship to its well-known counterparts, marketing operations and sales operations (SalesOps). It manages technology infrastructure, data hygiene, reporting, and more to ensure that processes and campaigns are scalable.

Work Management 52

Work Management Data Hygiene Marketing Management Demand Generation Agencies 52

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Here’s the best practice: Create a centralized data input group. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

The Mx Group

APRIL 13, 2018

The May 25 initial deadline is fast approaching, and marketers at companies of all sizes are scrambling to figure out how to comply with the new General Data Protection Regulation (GDPR) rules required by the European Union. Because while it may seem like this focus on data privacy is temporary or may not concern U.S.

Positioning 48

Positioning Data Hygiene Privacy Lead Ranking 48

Scoop.it

DECEMBER 28, 2021

Maintaining good data hygiene isn’t the most fun aspect of lead management. However, it is incredibly vital to ensure our lead data is accurate. Some good practices to implement are: Scrubbing duplicate entries – use a data analysis tool to find duplicate information or names, and delete it monthly.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

ClickZ

JULY 29, 2019

After we talked about what we could do to help her, one of the first things she said was, “we probably need to take a look at our data first, because I’m sure we have a data hygiene issue.” The average B2B marketer today uses 21 different products, all generating data. But most customers are struggling with the how.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100