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Marketing Automation Trends for 2010


Renewed focus on data quality. Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Access to this data is the foundation for making budgetary and, when necessary, process changes. Data-centric marketing must pave the way to greater customer intelligence, because the value of data can decline very quickly. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).