Biznology
DECEMBER 26, 2012
My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013.
AccuData
JULY 26, 2018
While providing postal data and marketing lists is the bread and butter of many businesses, there may be room for increasing revenue at your company by expanding what you offer. Perform address hygiene and suppress unwanted addresses. Coordinate banner and Facebook advertising with postal campaigns. Provide Data Hygiene.
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Scoop.it
DECEMBER 28, 2021
Lead management results will depend heavily on the strategies and tools you choose, so consider trying different methods to find potential customers on social media, such as using LinkedIn automated messages or prospecting on Facebook, to stimulate and capture people’s interest in your product or service. Maintain Your Database.
Conversica
SEPTEMBER 12, 2018
Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. Luckily, sales is also using AI.
Zoominfo
JANUARY 23, 2019
Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product. Company size – Do your best customers come from companies of a similar size? Senior managers? C-Level employees?
Customer Experience Matrix
APRIL 1, 2009
Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. It also captures the visitor stream to a company Web site and uses the IP address to identify the company. Their new product, DemandBase Professional, is another matter.
Martech
SEPTEMBER 21, 2021
Most of the B2B marketing automation vendors profiled in this report provide some level of social media publishing, sharing and tracking within the platform for networks such as Facebook, Instagram, Twitter and LinkedIn. Why do you need a marketing automation platform?
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