Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Even company names fluctuate: 12.4% Do you have any favorite hygiene techniques to add to my list?

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

MAY 22, 2017

On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. The General Data Protection Regulation is something we cannot ignore. Privacy is probably one of the least appealing topics in marketing.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

FEBRUARY 28, 2014

Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus. It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Here’s the best practice: Create a centralized data input group. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. The high rate of change in B2B—whether moving to a different a company, a new title, even a new mail stop—is obvious. I encourage readers to add their own. .

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Second, use the IP address to identify the company from which the visitor arrived.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80