Zoominfo

JANUARY 12, 2021

You’ve already made great strides in seeking out a solution that will help your company go-to-market and reach the right customers, faster. In seven steps, you’ll learn exactly what ongoing data hygiene takes and why investing in CRM data quality makes all the difference.

Data Hygiene 238

Data Hygiene Zoominfo CRM B2B Sales 238

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Martech

MARCH 11, 2024

No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown. Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Zoominfo

MARCH 24, 2021

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. Prospect and customer experiences take a hit.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

SmartBug Media

SEPTEMBER 4, 2023

Companies that can successfully integrate these platforms are likely to reap the following benefits: Unify Marketing & Sales Teams Perhaps the greatest advantage of integrating these systems is the introduction of a unified system for storing, organizing, and sharing data. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

KoMarketing Associates

JUNE 30, 2020

In addition, 39% of marketers stated that they either have no customer relationship management (CRM) data management process, or they have one that is ineffective. Approximately 92% of respondents stated that their CRM and the data in it is “important” or “very important,” highlighting the need for better data hygiene.

Cost 230

Cost Data Hygiene Statistics Validation 230

Zoominfo

DECEMBER 3, 2018

Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Martech

OCTOBER 2, 2023

Consider data hygiene, one of those pieces of grunt work. It will also deprive people of an experience that teaches how to quickly assess if AI output makes sense or not — as well as see other potential issues with the data. Dig deeper: If every company is now a technology company, how should they hire tech talent?

Automation 117

Automation Marketing AI Data Hygiene Case Studies 117

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. billion on third-party audience data and activation solutions. This is followed by transactional data ($2.9 Another $4.2

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. may have an impact on your company’s data decay rate.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. When companies conduct cold email campaigns , it’s possible they’ll fall into a spam trap.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

JULY 2, 2020

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. To determine your goals, consider your overall company objectives. Prioritize Data Hygiene. Marketing automation is beneficial.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

SEPTEMBER 7, 2022

The telecommunications and mass media company revamped its lead routing process from end to end, saving sales teams days and days of wasted effort. “We Data orchestration features Are you able to seamlessly integrate your data enrichment layer into your routing workflow? Take Spectrum as an example.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Knowing what data points to access, how to store and use consumer information, and ways to routinely “clean” your data can take your email marketing personalization to the next level.

Email Marketing 87

Email Marketing Data Hygiene Personalization Planning 87

eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Second-Party: Acquired from a trusted partner. Keep in mind — speed matters.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. But that doesn’t mean they won’t ever make a great addition to your company. Let’s jump into it. Keep reading and we’ll tell you how!

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. Dive into New Verticals.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

NetLine

DECEMBER 27, 2023

Data Management Platform: Siloed or inaccurate data can stand in the way of making worthwhile data-based decisions. That’s why having a data management platform (DMP) is a key component of any martech stack. DMPs play a vital role in maintaining data hygiene and consistency across your stack.It

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

KoMarketing Associates

JANUARY 31, 2018

When it came to identifying the key challenges associated with data and analytics, most marketers (55 percent) cited the inability to merge data from disparate sources in a timely manner (data silos). It’s clear that companies want to do better,” wrote the authors of the report. firms were on pace to invest more than $20.1

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

ANNUITAS

JULY 17, 2014

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. These are just a few of the things that an organization needs to think about in terms of data in order to make the most from it.

Paid Search Agency 100

Paid Search Agency Companies Demand Generation Data Hygiene 100

Zoominfo

MAY 7, 2021

Then, the company — which was in the process of acquiring another — spotted a problem: The two companies were both customers of ZoomInfo, and they were paying two different prices. The first company announced its acquisition two years prior to when it actually took place. Now Lyon was faced with consolidating the contracts.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

JUNE 3, 2018

Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). So, like many companies, ZoomInfo decided to give ABM a shot. Modern marketers live and breathe data. Don’t believe us? Continue reading.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Martech

JULY 20, 2021

You also will need somebody to handle the development and creation of email, segmentation, and deal with data hygiene, people measuring analytics and measuring performance not just for email campaigns but across the platforms. The size of the company matters. “If And even [you’ll need] creative designers.”.

Data Hygiene 113

Data Hygiene Ad Building Marketing Automation Services Marketing Management 113

KoMarketing Associates

JULY 26, 2018

In addition to struggling with poor data hygiene, previous research indicates that marketers are overall failing to leverage the customer data at their fingertips. Only one-in-five executives consider their companies to be leaders in customer data management.

Purchase 120

Purchase Marketing Report Data Hygiene Paid Search Agency 120

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

MLT Creative

OCTOBER 25, 2011

A company name change occurs every two minutes. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Holding on to dirty data can clog up your marketing efforts and your opportunities. A business closes every three minutes.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Martech

JANUARY 11, 2023

Salesforce’s survey of B2B buyers and marketers found 69% expect companies to anticipate their needs, while 60% are comfortable with having their personal information gathered for the purpose of personalizing their experiences. It’s hard to do that at any scale without using automation. The personalization imperative.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Automation 85

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

InsightSquared

JUNE 16, 2020

These can be data hygiene recommendations, sales process reminders or even machine-learning driven suggestions. Companies are constantly innovating and strengthening their position within the competitive landscape. Guided selling enables you to keep reps on track by suggesting timely actions for them to take.

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

Zoominfo

OCTOBER 26, 2020

According to a Dun & Bradstreet study , data quality continues to be a top priority for them. Out of all surveyed companies that decreased their investment in data: 35% of them saw in their overall performance decline. 75% of those companies saw a decline in sales and marketing performance.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173