B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

APRIL 20, 2010

It spelled out the feelings of many journalists when faced with the prospect of going over to the dark side , as David Meerman Scott has put it, by writing directly for a sponsor. The commenter, Marylyn Donahue, is a former journalist who now makes a living writing for businesses. What adds heft to this view is its basis in experience.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

JANUARY 10, 2011

But the overall effect of such outlets, in which writers bid against one another, is undeniably to lower writing fees. Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. We may not like it, but behind this trend is the force of economic law. And that means the price falls.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

OCTOBER 19, 2011

And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. The value of learning how to program is not just in better understanding their jobs, but also in better understanding the world they write about.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

SEPTEMBER 9, 2010

I think this sums up an approach that all media companies need to employ. Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 30, 2011

Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” It creates, he writes, “all sorts of new productivity and new opportunities.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100