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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

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Top 10 customer service software tools

Sprout Social

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

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Software Has Stopped Eating the World

Customer Experience Matrix

This August will see the tenth anniversary of Marc Andreessen’s famous claim that software is eating the world. By contrast, recent years haven’t seen radical change in software development. Software plays a critical role but it’s a supporting actor in a drama where the excitement is in the streets.

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Marketing software: Think three times before you customize

Martech

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Building your own custom system. Buying something you can customize. Beware of the dangers of either of those custom options.

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5 Customer Research Methods No B2B Company Should Skip

Contently

Customer research can surprise you. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. So, why do so many companies—from startups to enterprises—skimp on it? Online Customer Reviews.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software.

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Companies That Care: Supporting Customers During the Coronavirus

Zoominfo

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.