customer range Companies Related Topics 
B2B Memes
SEPTEMBER 9, 2010
Traditional publishers generally have a wide range of revenue streams, business models, technology platforms and staff that were established in a very different era of media. I think this sums up an approach that all media companies need to employ. Two gives you a range of possible intersection points.
B2B Memes
NOVEMBER 29, 2011
But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. For a company, it should not be about “the conversation” or the hype. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Use your head.
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