customer 
B2B Memes
APRIL 20, 2010
The commenter’s position was that by doing so, you are inevitably compromising the journalistic goal of telling the truth. It’s hard to argue against a position based on experience. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t. What adds heft to this view is its basis in experience.
B2B Memes
OCTOBER 19, 2010
Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies. As a representative of your company, you’re telling customers that you couldn’t care less about their business.
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B2B Memes
NOVEMBER 29, 2011
I don’t buy everything he says—such as his position on ghost-written blogs —but I always admire the way he argues his case and the respectful and constructive way he engages those who disagree with him. For a company, it should not be about “the conversation” or the hype. Use your head. Think of the implications!
B2B Memes
SEPTEMBER 9, 2010
I think this sums up an approach that all media companies need to employ. Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. These positions are key hires in each vertical.
B2B Memes
OCTOBER 19, 2011
If they don’t have a positive, can-do attitude towards programming, they won’t succeed. And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. Waite’s blog post, however, wasn’t about veteran editors but about the journalists of the future.
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