Using Customer Lifecycle Management to Build Engagement in Marketo
SmartBug Media
MARCH 17, 2021
If you work hard to make a transaction from a new customer, why wouldn’t you work just as hard to keep them around? I’ll bet you didn’t know that, according to data from Gartner , nearly 80 percent of a company’s future profits come from 20 percent of their existing customers. Customer retention is crucial for success.
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