B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. For a company, it should not be about “the conversation” or the hype. For me, a journalist, this came as a jolt. Use your head.

Content 100

Content PR Social Media Ethics 100

B2B Memes

OCTOBER 19, 2010

Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies. As a representative of your company, you’re telling customers that you couldn’t care less about their business.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

OCTOBER 19, 2011

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

SEPTEMBER 9, 2010

I think this sums up an approach that all media companies need to employ. Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100