Martech

NOVEMBER 27, 2023

It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Get MarTech!

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Hubspot Advertising Agencies Terms and Conditions CRM 101

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. So, why choose Hubspot as your new CRM Software?

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Hubspot CRM Work Management Marketing Automation Services 118

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. TikTok users are 1.3x

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Lead Gen Hubspot CRM Peer-to-peer 119

SmartBug Media

MAY 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. April 2023 Simplified Payment Links *available to all Payments customers **HubSpot payments are available to U.S.-based

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Hubspot Enterprise Management Product Work Management 98

SmartBug Media

MAY 11, 2022

What is a happy customer? A happy customer is not a pet you fantasize about rescuing at the local shelter. A happy customer is earned, much like the love you would earn from that pet at the local animal shelter. You should want a happy customer because they boost profits by 25-95 percent. What is customer delight, really?

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Hubspot Tips Lead Ranking Trigger Marketing 98

SmartBug Media

SEPTEMBER 7, 2023

We want the best for our organization, but we also want what’s best for our teams, users, and customers. Conflicting priorities can stand in the way of improving business procedures to advance the company. Integration potential : HubSpot allows for no-code integrations with hundreds of third-party apps.

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CMS Development Hubspot CRM Work Management 64

SmartBug Media

OCTOBER 20, 2023

Because of the constant and sometimes volatile shifts in our economy, companies need to make better decisions as quickly as they can. Influenced revenue gives you a fuller picture of the activities that affect potential customers as they interact with your company.

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Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Martech

JUNE 28, 2022

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Photo credit: HubSpot. HubSpot also continues to add customers; 8,200 were onboarded in Q1. Why we care. Two things jump out.

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Hubspot Enterprise Management Marketing Automation Services Eloqua 76

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. This covers everything small companies usually need. For large organizations, the question of custom objects quickly arises when a one-to-many relationship is needed beyond the standard four objects. Demo Requests. Or a tenth?

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Hubspot Enterprise Management Work Management Marketing Management 98

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

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Paid Search Agency Marketing AI Work Management Marketing Management 101

Lake One

NOVEMBER 14, 2023

You have HubSpot, and that’s awesome, but are you getting your money’s worth? This all-encompassing marketing, sales, customer service, and operations platform can truly revolutionize your digital strategy. But like anything, it requires customization and utilization to ensure a return on investment.

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Hubspot ROI Buying Cycle Digital Marketing Funnels 75

SmartBug Media

APRIL 17, 2023

HubSpot has quickly become one of the most powerful software tools for businesses worldwide. And it’s no wonder why: HubSpot is packed with the capabilities and features businesses need to uplevel all aspects of marketing, sales, and customer service. What Is a HubSpot Partner? If this sounds like you, you’re not alone.

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Advertising Agencies Hubspot Paid Search Agency Ad Agencies 98

Square 2 Marketing

OCTOBER 5, 2023

However, if you don’t have the expertise to leverage the new capabilities, your company isn’t going to see the full value that HubSpot delivers. This also means your marketing, sales and customer service initiatives could be underperforming because you’re not leveraging the tools to their potential.

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Hubspot Features Lead Scoring Lead Ranking 89

SmartBug Media

MARCH 23, 2023

We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency? This level of service ensures that HubSpot is used to its full potential.

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Hubspot Enterprise Management Work Management Advertising Agencies 98

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Paid Search Agency Content Marketing Companies Case Study 325

The Brit Agency

SEPTEMBER 7, 2022

Today at Inbound 20222 HubSpot , the customer relationship management (CRM) platform for scaling companies, announced several new features and updates to help businesses create deeper, more meaningful connections with their customers.

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Hubspot CRM Features Companies 75

SmartBug Media

JULY 12, 2023

In a previous role, I was speaking with one of our sales development representatives (SDRs), and he explained that he happened to notice via the Chrome extension of HubSpot Sales’ Activity Feed that one of his assigned leads was on our company’s pricing page—a strong indicator of past sales success. Wings for everyone!

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SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

In a previous role, I was speaking with one of our sales development representatives (SDRs), and he explained that he happened to notice via the Chrome extension of HubSpot Sales’ Activity Feed that one of his assigned leads was on our company’s pricing page—a strong indicator of past sales success. Wings for everyone!

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SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. Steps to Strengthen HubSpot Integration. Ask them how it was.

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Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Square 2 Marketing

SEPTEMBER 12, 2023

In the rapidly evolving world of digital marketing, businesses are constantly searching for tools and platforms that help them streamline their operations, enhance customer interactions and ultimately drive growth. HubSpot has emerged as a powerhouse in the realm of marketing automation and customer relationship management (CRM).

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Hubspot Marketing Automation Services CRM Marketing Automation 96

SmartBug Media

NOVEMBER 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. It's an exciting update that expands the options for strategic Instagram marketing directly in HubSpot.

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Hubspot Product Industry CMS Paid Search Agency 59

Envy

OCTOBER 27, 2021

HubSpot recently wrapped up Inbound 2021. They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable , more connected , and more customer-centric. Our 3 Main Takeaways from HubSpot Inbound 2021. HubSpot is becoming more customizable and expandable. HubSpot is becoming more customizable and expandable.

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Hubspot Enterprise Management Paid Search Agency Work Management 118

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

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Work Management Marketing Management Social Media Stats 145

SmartBug Media

APRIL 27, 2023

Marketers need to use their customers’ data to successfully implement paid media strategies that are evolving in a cookieless landscape. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking.

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Hubspot Advertising Agencies Advertisements Advertising 98

SmartBug Media

JANUARY 26, 2023

If you’ve found your way to our blog, you’re probably extremely familiar with contact data—and with the horrible feeling of realizing that form on your website that hundreds of people filled out really should have had “Company Name” marked as “Required.” What Is ZoomInfo, and What Does the ZoomInfo Enrich Integration with HubSpot Do?

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Zoominfo Hubspot CRM Budget Programs 105

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

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Enterprise Management Hubspot Features Ideal Customer Profiles 93

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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Hubspot Planning CMS Development Marketing Automation Services 105

Martech

OCTOBER 12, 2021

Timed to coincide with the opening of this year’s virtual Inbound conference today, HubSpot has announced CRM enhancements designed to make their offering more customer-centric. It also announced the launch of open beta for a new HubSpot Payments solution. CRM enhancements. Payments, available to U.S. Doubling down on CRM.

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Hubspot CRM Enterprise Management Marketing Automation Services 113

Sage Marketing

MARCH 17, 2022

Whether you are just starting a business or company, planning the growth strategy for your business or want to streamline your processes and interactions with customers, a customer relationship management (CRM) solution can promote your business and help you achieve your goals. Using HubSpot reduces the cost per lead by 44%.

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Hubspot Work Management Paid Search Agency Marketing Management 52

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. Establish accounts at HubSpot and Zoom. You’ll need accounts at both HubSpot and Zoom to make this work.

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Webinar Metrics Hubspot Landing Pages Work Management 98

Stevens & Tate

MARCH 13, 2023

If any business wishes to collect customer data, monitor customer interactions, and ensure that their marketing and sales teams are properly aligned, it is necessary to have a CRM (customer relation management) platform. For good reason, HubSpot CRM tends to be one of the more popular options.

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Marketing Management CRM Hubspot Marketing Automation Services 83

Lake One

JULY 18, 2023

One such strategy is leveraging the power of HubSpot , a comprehensive marketing, sales, and customer service platform. In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth.

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Hubspot Allocation Marketing Management Case Study 76

SmartBug Media

MAY 12, 2023

Companies use the lead lifecycle stage for general, broadly appealing, or top-of-the-funnel offers. In general, customer and employee referrals perform at a much higher rate, followed by leads gathered through the company website and social media. First, open your HubSpot instance. What is a lead? Let us know!

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot.

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Account Based Marketing ABM Hubspot Features 111

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. In these scenarios, a custom integration is the solution. When is a custom integration the right solution? What Is a Custom Integration? How do people work? Data is siloed, limiting its value.

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Enterprise Management Work Management Hubspot Marketing Management 64

SmartBug Media

AUGUST 16, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

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Hubspot Product Work Management Multi-Channel 52

SmartBug Media

APRIL 28, 2022

The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Below, we have put together six best practices for HubSpot smart content that you can follow when developing your next piece of smart content. Is your visitor a CEO of a company or a mid-level manager? Don’t Overdo It.

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Hubspot Top of Funnel Practices Best Practices 98