Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. How Can AI Help in Organic SEO for Manufacturers and Industrial Companies?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

ANNUITAS

APRIL 10, 2023

Ah, the customer journey. This buzzword has been popularized in the past decade as a way to talk about how customers move through the buying cycle. Go-to-market professionals will often map out the stages of their customer’s experience, creating strategies to help them progress onward through each stage.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense’s no-compromises mission is helping customers transform their go-to-market and realize a substantial return on investment from our platform. Our customers have taken note. We Agree with Our Customers.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. We look forward to growing together with our customers!”. Gartner Disclaimer. All rights reserved.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Companies in blue oceans create and capture customer demands through market-creating innovation. This is the case for most industries and companies. This is where SCA comes in.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. From top-down the company is buttoned up and provides a near perfect customer experience.”. 6sense is the true leader in this space.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Webbiquity

JUNE 25, 2019

It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Steve Olenski recently questioned if customer service is the same as CX.

Rules 229

Rules Optimization Cable Gartner 229

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Touchpoints 99

Touchpoints Gartner Word of Mouth Loyalty 99

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. Why we care. What to do?

Paid Search Agency 96

Paid Search Agency Advertising Channels Gartner Amazon 96

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. Shrinkflation and skimpflation may well hurt CPG companies more than they help. Its giant 23 oz.

Cost 97

Cost Brand Identity Branding Gartner 97

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Martech

JANUARY 3, 2024

While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Martech

APRIL 11, 2022

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. A separate Gartner survey found that this can increase customer loyalty by as much as 9%.

Planning 91

Planning Allocation Service Gartner 91

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. Customers Want a Better Buying Journey. Ever hear of a company called TestBox? B2B buyers do not want to engage your company on your terms. Rather, they only want to engage with your company on their terms. Don’t believe me?

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Markempa

FEBRUARY 6, 2018

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Heinz Marketing

NOVEMBER 30, 2021

To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . Indisputably the first foundational step in building a predictable and profitable pipeline is validating the perfect-fit company that your organization serves and solves for.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Defining goals depends on your company’s objectives. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. Enhancing customer satisfaction (i.e.,

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What about the customer success manager who must ensure a flawless customer buying process?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What about the customer success manager who must ensure a flawless customer buying process?

Tips 130

Tips Work Management Gartner Top of Funnel 130

ClearVoice

MARCH 1, 2023

Imagine this: An influencer posted some customer complaints about your company on social media. Additionally, commenters say they’ve experienced the same and will stay away from anything your company is offering. Influencer or not, a customer complaining about your product or service warrants your attention.

Work Management 96

Work Management Marketing Management Customer Satisfaction Paid Search Agency 96

Scoop.it

OCTOBER 5, 2023

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Benefits of ABM for SaaS companies Still not convinced? Here are some reasons why ABM should become your priority now.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. More than two-thirds of the respondents said their companies compete mostly on the basis of CX, and 81% say in two years’ time they expect to be competing mostly or completely on the basis of CX.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

FunnelEnvy

MARCH 18, 2024

Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. They want Martech that helps them leverage data and customer intelligence to grow revenue.”. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report.

Spending 292

Spending Budget Programs Gartner CMO 292

Customer Experience Matrix

MARCH 12, 2017

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. This hits a nerve.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner. Why we care.

Marketing AI 103

Marketing AI Peer-to-peer Paid Search Agency Ads 103

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. Here’s how: They provide a holistic view of the customer journey. What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Authentic Human Connection.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

APRIL 26, 2021

Customer experience, trust, and product quality are quickly becoming top priorities for customers. Where should you place your focus in 2021 and beyond to set your company up for growth and success? CMOs must be strong communicators and empathetic to the needs of their customers and marketing team.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

Smashmouth Marketing

JUNE 2, 2022

Both companies have a pristine reputation in serving and engaging Information Technology (IT) and business decision makers. B2B buyers spend 17% of the buying process with traditional company sales reps according to Gartner.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201