eTrigue

DECEMBER 2, 2021

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. What’s Driving this Change?

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

eTrigue

JANUARY 16, 2024

Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc. Second-Party: Acquired from a trusted partner. Keep in mind — speed matters.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

eTrigue

SEPTEMBER 2, 2021

Are you using videos to attract customers and boost sales? Video content tells more engaging and compelling stories which are capable of persuading your prospects to become customers. For example, Dr. Ruth Roberts, a Pet e-commerce business owner used a highly engaging short video sales letter to convert 50% more customers.

Video Marketing 78

Video Marketing High Quality Lead Customer Satisfaction Youtube 78