Buzz Marketing for Technology

SEPTEMBER 8, 2009

And most likely those few would be reserved for high profile escalations of customer service. Some of this training will be generic to all companies and some will have to be very specific to each company. The reason being is that each Social Media site has its own “norms” of behaviors that go with them.

Companies 100

Companies Wiki Enterprise Management Social Media 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Every business must recognize that customer service is now their primary business.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Tags: social media Customer Support.

Social Media 100

Social Media BtoB Media Forrester 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Everything is shaped by the customers. As customers change Tesco needs to change. They use the balanced scorecard (called the Tesco “steering” wheel) – 5 parts into equal weight – customers, community, finance, operations and people. Customers can change faster than companies.

Merchandising 100

Merchandising Communities Trust Marketing Promotion 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Let me explain …. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines. One of the most important aspects of Facebook marketing is finding out who’s using it to access the company website.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

JULY 24, 2008

Customer Anthropology: The Art of Observation. O ne of the fastest-growing disciplines in business goes by several names, but its all about observing customers. and potential customers) at work as a means of discovering unmet needs that your organization can fill. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Outsourcing. Supply Chain Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 10, 2008

At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 it's no longer about pushing information out – it's about consumers generating conversations.

Web 2.0 100

Web 2.0 Wikipedia Correlation Case Studies 100

Buzz Marketing for Technology

JUNE 27, 2008

Ill Do It My Way - The Mass Customization of Knowledge Work. from the markets and the customers inwards. Customers needs, wants and tastes change. They usually know what it will take to deliver a good experience to a customer. The Mass Customization of Work is coming. Why Create A Reader Account? -->. Continuing.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Lead Ranking Network Marketing 100

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Improving the customer experience.

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

Here are three key takeaways from the webinar: Customer Centric? – How can you declare that you are customer centric if you don’t do Social Listening! ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. The Value of Serious Customer Research. Finding the Ideal Offer for the Ideal Customer.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. 2) Start testing, seriously.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

AUGUST 5, 2014

Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right. This set the stage nicely for Greg and Adam to discuss their companies success in RTM. So far they have surprised over 60,000 loyal MasterCard customers! This webinar was sponsored by Spredfast.

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. If the $42.3 But online is a big place.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before. That’s right, real time. Personalize all access points.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

DECEMBER 5, 2014

Real time sales and service – Charlie made the point that delivering real-time content to sales and service enables our front lines interfacing with customers to create value by providing content that makes their jobs easier, answers the questions customers are asking, and sets Symantec up as the trusted expert in a real-world relationship.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Improved Customer Support. Collaborate with your customers.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Why not step out of your comfort zone and try to develop specific content based on customer segments? 6. Too many clicks. 9. Ineffective plugin use.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

JUNE 9, 2010

The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Hear me out ….

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. At many modern companies, it’s hard to find anything that is not related to technology in some way.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

JUNE 10, 2015

We discussed nine ways companies have found to connect social media to revenue and ROI. Map your social activities to all 4 stages of a customer journey: Awareness, Acquisition, Activation and Retention. Provide delightful customer support. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. More so, they don’t understand what their customers want from them. What’s the point of the storefront? But only 0.2

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tweet This! Share this on Facebook. Share this on Linkedin. Related posts: Social Media speeds Onboarding I am officially up and running now in my. Just 4 People doing Social Media? Imagine it is New Years Eve 2011, just 2 short.

Social Media 100

Social Media Campaigns Digg Media 100

Buzz Marketing for Technology

APRIL 3, 2011

His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network. I don’t want however to overstate the case.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? We are an engine!

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tags: Customer Support Social Media.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

MAY 22, 2013

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100