B2B Memes

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Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks. This is impossible. I’ll never get this.” You’re set, right? But

Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. To the editor, this was a clear case of sales priorities trumping editorial quality.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

For a company, it should not be about “the conversation” or the hype. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Mark W. Schaefer. couple of years ago when I started B2B Memes  it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. Use your head. love that!

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Is there really no place for journalistic values in most companies? These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

The Yin and Yang of Content Economics

B2B Memes

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. This is alien thinking for traditional B2B content producers, notes Conley: “Both trade publishers and custom publishers have seldom felt the need to be great. Was hoping to eat in 2011.”.

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

think this sums up an approach that all media companies need to employ. Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. Rory Brown. They expect to unveil the first in a series of niche B2B sites later this month.

Brand Journalism Trend Heats Up in UK

B2B Memes

Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. The big publishers of the future may no longer be the news organisations of old but companies that want to sell you stuff: shoes, gadgets, holidays. Companies that have a story to tell and the money to get it told.&#. journalists moving into content marketing ) is more than theoretical. Melissa Dick, digital editorial director of Elle UK to Asos.

Editorial Wall, or Prison Wall?

B2B Memes

Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies. As a representative of your company, you’re telling customers that you couldn’t care less about their business. There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term  editor I mean any journalist, whether writer, reporter, or editor.) Does But, really, it’s lame.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

This Might Be Big: IDG Enters Content Marketing

B2B Memes

Now the company’s IDG Enterprise unit has announced it will dive into content marketing. What makes this meaningful is the fact that IDG is in essence recognizing the irrelevance of its own media vehicles, at least for some of its potential advertisers.  It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends.

Is B2B Ready for Corporate Journalism?

B2B Memes

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t. But he’s not sure they’ll succeed: “For now, B2B companies are mostly still struggling with how much to allow their own employees to go beyond strictures of message control and engage freely in social media and networks. ’”. This makes sense.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. They usually go something like this: “ Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”. Conclusion.

Successful Companies Create Successful Customers

Lattice

Customer success is the hallmark of a great company. If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. For Apple success means a customer improves the way they connect with people through their iPhone. The post Successful Companies Create Successful Customers appeared first on Lattice Engines.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy? Understand what really matters to your customer.

Why Every Company Has Time For Customer Advocacy (And Where To Find It)

Influitive b2b

You don’t have time to delight your customers with something like an advocate community. The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive. Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie.

Five Strategies for Improving Customer Experience

Webbiquity

As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture.

7 Companies Boldly Leading with Customer Stories

Stories that Sell

Potential customers distrust nearly all marketing. That’s why prospects considering your products and services need to hear the stories of your happiest customers. And I’m suggesting that you shouldn’t just use customer case studies, you should lead with those customer stories. A few organizations do just that. Feature a Range of Customers. Microsoft. Avaya.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.   The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Confusion by Adam Gale. Professions. Roles. Firmographics.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”.

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.  Thus, inundating customers with non-relevant content.

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

Changes in customer and buying behaviors continue to rock the very foundations of many industries. According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. What remains cloudy for CEOs and their C-Suites is what comprises deep customer understanding. by Yarden Gilboa.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers.  Leaving many companies and marketing organizations with an incorrect view of their customers. Enjoy.).

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. We discussed a ton of ideas on how customer services on and off of social need to scale. Focus on the core program and get that right before scaling to social media.

The Battle for Customer Attention Starts With Company Culture

Type A Communications

July 14, 2015 by Michael Brenner Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by. read more

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing.

One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme. Not just any culinary challenge – this one involved marketing and selling your food to the rest of your company. San Diego – check! Check!

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

Many surveys present a familiar tune: most marketers want unified customer data but few have it. For example, even though 61% of companies in this Forbes Insights survey had a central database of some sort, only 14% had fully unified, accessible data. Better tools, like Customer Data Platforms, can help by reducing the expertise needed. So far so good. But the song isn't over.

Customer Experience Simplified

It's All About Revenue

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Another 89% believe customer experience will be their main differentiator by 2017. Customer Experience

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. In the example below, Precor identified three key industries that it targets as customers. Inbound Marketing B2B content marketing customers inbound marketing Who are we speaking to?

How To Lead With Customer-Focused Content

Tony Zambito

The bar has now been raised for marketers to make it through the eye of the needle of customer attention.  The novelty of content has worn off its shiny coat for many customers and potential buyers.  Out Of Alignment With Business And Customer Goals. Compounding this issue, is the overriding benefit of content as seen by customers and potential buyers.  Related articles.

The Battle for Customer Attention Starts With Company Culture

B2B Marketing Insider

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. ” Many businesses struggle with just such a sales- or product-focused culture, forgetting that they were formed to solve a customer problem and that the solution to that problem was born of insights gleaned from talking to potential customers.

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. The classic example of this is when you get put on hold by a company. Hopefully, this isn’t a common practice at your company. Customers disagree. Many B2B companies tell prospects and customers they understand their unique needs.

Marketers Are Struggling to Keep Up Customer Expectations: Here's Proof

Customer Experience Matrix

How pitiful is this: My wife left me alone all last weekend and the most mischief I could get into was looking for research about cross-channel customer views. Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment. So, yes, customer expectations are rising and failing to meet them has a price.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. Instagram is a social media platform unlike any other. Microsoft. HootSuite.

Why Companies Don’t Market to Their Customers

ANNUITAS

I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  Sadly, most organizations do a poor job selling back into their customer base and as a result are missing a huge opportunity to generate revenue. Everyone has seen the studies that state it costs twice as much to acquire a new customer as it does sell into a current one.  If this is true, then why are so many organizations so bad at doing this?  Lack of Analytics.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. Not only are positive customer experiences powerful in attracting new customers, but in fact, organizations that sell without them could be losing out. ” 3.

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Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). The customer journey is more tangled than the power cords in my computer bag. Now what?