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OCTOBER 19, 2011 [Companies, Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks. This is impossible. I’ll never get this.” You’re set, right? But
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SEPTEMBER 30, 2011 [Companies, Customer] Editorial Quality Vs. Revenue: A False Dichotomy
Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. To the editor, this was a clear case of sales priorities trumping editorial quality.
DECEMBER 15, 2011 | B2B MEMES
[Companies, Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
NOVEMBER 29, 2011 | B2B MEMES
[Companies, Customer] “Content Is Power”: Q & A with Mark W. Schaefer
OCTOBER 28, 2011 | B2B MEMES
[Companies, Customer] Breaking News: People Who Like Print, Like Print
OCTOBER 19, 2011 | B2B MEMES
[Companies, Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
SEPTEMBER 30, 2011 | B2B MEMES
[Companies, Customer] Editorial Quality Vs. Revenue: A False Dichotomy
APRIL 12, 2011 | B2B MEMES
[Companies, Customer] Webcasts Grow Up
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OCTOBER 28, 2011 [Companies, Customer] Breaking News: People Who Like Print, Like Print
Now before I say anything more, I should mention that in my previous career in publishing I was a Readex customer for 20 years or so. have nothing but admiration for the company and its staff. So anything I say here is not intended as a criticism of the company. Just because you like something doesn’t mean it’s not dead. It would be shocking if print didn’t come out well.
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NOVEMBER 29, 2011 [Companies, Customer] “Content Is Power”: Q & A with Mark W. Schaefer
For a company, it should not be about “the conversation” or the hype. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. Use your head. love that!
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DECEMBER 15, 2011 [Companies, Customer] Jesse Noyes: Brand Journalist or Brand Reporter?
His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Is there really no place for journalistic values in most companies? These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company.
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APRIL 12, 2011 [Companies, Customer] Webcasts Grow Up
If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform. It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms. haven’t seen much improvement in the intervening 18 months—until today.
B2B MEMES | MONDAY, JANUARY 10, 2011 [Companies, Customer] The Yin and Yang of Content Economics
As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. This is alien thinking for traditional B2B content producers, notes Conley: “Both trade publishers and custom publishers have seldom felt the need to be great. It has the look of two trends hurtling toward a head-on collision. Content is getting ever cheaper, but to be effective, content has to get ever better. Was hoping to eat in 2011.”. And that means the price falls. MORE >>
B2B MEMES | MONDAY, OCTOBER 4, 2010 [Companies, Customer] Brand Journalism Trend Heats Up in UK
Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. The big publishers of the future may no longer be the news organisations of old but companies that want to sell you stuff: shoes, gadgets, holidays. Companies that have a story to tell and the money to get it told.. journalists moving into content marketing ) is more than theoretical. Melissa Dick, digital editorial director of Elle UK to Asos. MORE >>
B2B MEMES | TUESDAY, OCTOBER 19, 2010 [Companies, Customer] Editorial Wall, or Prison Wall?
Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies. As a representative of your company, you’re telling customers that you couldn’t care less about their business. There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does But, really, it’s lame. MORE >>
B2B MEMES | THURSDAY, SEPTEMBER 9, 2010 [Companies, Customer] Start-Up Briefing Media Ltd. Blends Old with New
think this sums up an approach that all media companies need to employ. Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. The main metric we will be monitoring in the initial phase is the level of customer registration on our sites. We plan to offer a lot of value for free but will exchange value-add services for customer demographics. Rory Brown. Neil Thackray. How are you financing this venture? MORE >>
B2B MEMES | THURSDAY, MAY 13, 2010 [Companies, Customer] This Might Be Big: IDG Enters Content Marketing
Now the company’s IDG Enterprise unit has announced it will dive into content marketing. What makes this meaningful is the fact that IDG is in essence recognizing the irrelevance of its own media vehicles, at least for some of its potential advertisers. It’s a big step beyond traditional custom publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. MORE >>
- [Companies, Customer] Is B2B Ready for Corporate Journalism? B2B MEMES | TUESDAY, APRIL 20, 2010