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OCTOBER 19, 2011 Swabbing the Decks of the Titanic: Why You Should Learn Programming
And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks. This is impossible. ll never get this.” don’t think so. You’re set, right? But
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DECEMBER 15, 2011 Jesse Noyes: Brand Journalist or Brand Reporter?
His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies? Jesse Noyes. Say “I”
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OCTOBER 19, 2010 Editorial Wall, or Prison Wall?
Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies. As a representative of your company, you’re telling customers that you couldn’t care less about their business. There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does My point is not to disparage editorial codes of ethics.
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SEPTEMBER 30, 2011 Editorial Quality Vs. Revenue: A False Dichotomy
Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.” ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. To the editor, this was a clear case of sales priorities trumping editorial quality.
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NOVEMBER 29, 2011 “Content Is Power”: Q & A with Mark W. Schaefer
For a company, it should not be about “the conversation” or the hype. At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. For me, a journalist, this came as a jolt. Use your head. love that!
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OCTOBER 28, 2011 Breaking News: People Who Like Print, Like Print
Now before I say anything more, I should mention that in my previous career in publishing I was a Readex customer for 20 years or so. have nothing but admiration for the company and its staff. So anything I say here is not intended as a criticism of the company. m sure it’s true. m also sure it’s not very meaningful. Just because you like something doesn’t mean it’s not dead.
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B2B MEMES Brand Journalism Trend Heats Up in UK
| MONDAY, OCTOBER 4, 2010
Though Burrell uses never names it as such (a “web version” of “customer
publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. The big publishers of the future may no longer be the news organisations of old but companies
that want to sell you stuff: shoes, gadgets, holidays. Companies
that have a story to tell and the money to get it told.. journalists moving into content marketing ) is more than theoretical. Melissa Dick, digital editorial director of Elle UK to Asos. MORE >>
B2B MEMES Webcasts Grow Up
| TUESDAY, APRIL 12, 2011
If I were still an On24 customer
(I last worked with them three years ago) I would be very excited about this new platform. It’s no doubt priced at a level that puts it out of reach for smaller companies
, but it may well set a standard for integration and ease of use that will spread to other platforms. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today. The new platform offers a number of ways around that deadly problem. MORE >>
B2B MEMES Start-Up Briefing Media Ltd. Blends Old with New
| THURSDAY, SEPTEMBER 9, 2010
think this sums up an approach that all media companies
need to employ. Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer
needs. The main metric we will be monitoring in the initial phase is the level of customer
registration on our sites. We plan to offer a lot of value for free but will exchange value-add services for customer
demographics. Rory Brown. This makes UK-based Briefing Media Ltd. Neil Thackray. MORE >>
B2B MEMES The Yin and Yang of Content Economics
| MONDAY, JANUARY 10, 2011
As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company
in every tiny niche of every industry has become a content creator. This is alien thinking for traditional B2B content producers, notes Conley: “Both trade publishers and custom
publishers have seldom felt the need to be great. It has the look of two trends hurtling toward a head-on collision. Content is getting ever cheaper, but to be effective, content has to get ever better. Was hoping to eat in 2011.”. And that means the price falls. MORE >>
B2B MEMES This Might Be Big: IDG Enters Content Marketing
| THURSDAY, MAY 13, 2010
Now the company
’s IDG Enterprise unit has announced it will dive into content marketing. It’s a big step beyond traditional custom
publishing, which is nothing new for IDG. In that old model, the publisher is essentially saying to its customers
, “You know nothing about publishing. As one of the few acknowledged leaders and innovators in B2B publishing, IDG seems always to know when to act on industry trends. The publisher of titles like Computerworld and CIO was a pioneer in China and Web-first publishing. Let us do it for you.”. Here’s how.”. MORE >>
- Is B2B Ready for Corporate Journalism? B2B MEMES | TUESDAY, APRIL 20, 2010
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