Customer Retention Strategies for B2B Companies in 2024
PureB2B
FEBRUARY 29, 2024
Acquiring B2B leads is only the beginning, here’s a helpful guide about B2B customer retention strategies you need to keep your clients satisfied.
PureB2B
FEBRUARY 29, 2024
Acquiring B2B leads is only the beginning, here’s a helpful guide about B2B customer retention strategies you need to keep your clients satisfied.
Martech
OCTOBER 19, 2023
Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Digital customer success. The post SaaS companies embrace digital customer success appeared first on MarTech.
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CMSWire
MARCH 14, 2024
Sprinklr's Buddy Waddington explores how generative AI transforms customer experiences through advanced chatbots, social listening, personalization and more. Continue reading.
Influitive
JUNE 28, 2022
What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?”
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. In this exclusive webinar, Carlos Hidalgo, CEO of Digital Exhaust and B2B expert, will show you how to solve your company's alignment troubles to meet organizational growth objectives!
Contently
OCTOBER 18, 2022
Customer research can surprise you. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. So, why do so many companies—from startups to enterprises—skimp on it? Online Customer Reviews.
Zoominfo
APRIL 22, 2020
ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.
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Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Why a customer-centric approach matters now more than ever.
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In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization. How ADP mobilized 251 customers to participate in interactive interviews. How Staples got 4,112 social shares that generated 19,210 clicks.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. The importance of early engagement.
Advertiser: Interactions LLC
Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Hit your number with 100 Pipeline Plays. Close more deals with these winning plays!
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience.
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