KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

JUNE 18, 2020

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Creating a More ‘Customer-Centric’ Marketing Approach. Convenience is a common theme for B2B expectations.”.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. About 50% claimed that they are “much less likely” to do business with a company that openly shares their personal data.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It would also mark a return to form for the company, once known for its acquisitions. Why we care.

Acquisitions 59

Acquisitions Marketing Management CRM Paid Search Agency 59

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

KoMarketing Associates

JANUARY 5, 2022

Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization. B2B Marketers Struggle to Adapt to Evolving Customer Needs.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. posts) and Twitter (4.4

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims. Build your ESG strategy.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Intent Marketing Report 177

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Approximately 83% of customers claim that they have made a purchase in direct response to an email they received from a company.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Allocation 267

KoMarketing Associates

SEPTEMBER 3, 2020

Conviva recently published the “2020 Instagram Stories Benchmark Report,” and statistics showed that this year, the average completion rate for Stories – the video component of Instagram – has come in at 87%. 500 companies are specifically taking an interest in the social media platform. Last year, 52% of Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Google organic search visits to company websites continue to increase in general, according to the report.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

NOVEMBER 17, 2021

Conversica recently published its “2021 State of Account-Based Marketing Report,” and data indicated that marketers and sales reps are relatively on the same page about the potential of ABM. However, most respondents (37%) cited “insufficient experience” as the reason why their company is not using ABM to its maximum effectiveness.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Furthermore, 52% said that their organization has made it a priority to ensure that their branding has remained consistent for customers.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Finding Value in Email Marketing Campaigns.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). In cases where traditional channels are hyper-saturated, go where other companies like yours aren’t, even if it means trying something unexpected. million likes and 22,000 comments the day after the posts were published. hovering in frame.

Brand Identity 108

Brand Identity Branding Communities Viral Marketing 108

KoMarketing Associates

JUNE 15, 2021

SageFrog recently published its “2021 B2B Marketing Mix Report,” and statistics showed that among the most used social media channels, LinkedIn leads the way with 86% of respondents citing this outlet as a part of their social media strategy. Facebook’s Dominance Among Social Media Marketers. posts per week on Facebook.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Zoominfo

APRIL 28, 2020

The shift is dramatic,” he wrote, going on to compare the numbers: In 2019, Slack gained about 5,000 net new paid customers in Q3, then another 5,000 in Q4. As shown in a study published in Fast Company , performance increased by a whopping 20% for workers who spent a mere 15 minutes socializing with coworkers.

Paid Search Agency 258

Paid Search Agency Product Companies Lead Ranking 258

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 101

Template Budget Programs Click Rate Lead Scoring 101

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 205

Digital Transformation Work Management Terms and Conditions Marketing Management 205

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

JULY 15, 2020

As marketers look to resonate with customers and prospects, new research suggests that those who strive to improve the customer experience (CX) are seeing more positive results. Working Toward a More Customer-Centric Approach.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

MAY 28, 2020

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. In addition, 74% claimed that their company shares values and beliefs for driving a customer-centric culture.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156

KoMarketing Associates

APRIL 2, 2020

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular. The Center for Marketing Research at UMass Dartmouth recently published its research on social media marketing among Inc. 500 companies.

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

KoMarketing Associates

MARCH 31, 2020

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement. Marketers’ Focus on the Customer Experience.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

KoMarketing Associates

JULY 23, 2020

Although B2B marketers are excelling in terms of providing an optimal customer experience, new research shows that there is still room for improvement in regards to the content they are delivering and personalization efforts. However, the authors of the report believe first-party data could become more important later down the line.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

KoMarketing Associates

APRIL 28, 2020

Conductor recently published “The Impact of COVID-19 on Marketing” report, and statistics showed that 65% of marketers are anticipating a decrease in their budget, and 86% believe their marketing goals will be more difficult to reach. The Value of Delivering a Seamless Customer Experience.

Marketing Report 156

Marketing Report Statistics Custom Publishing Differentiation 156

KoMarketing Associates

FEBRUARY 5, 2020

As marketers look ahead to the coming months, new research suggests that they will be focused on providing a personalized, unique customer experience to their prospects. About 20% of CX leaders and 27% of mainstream marketers also stated that customer journey management will be a top priority at their company this year.

Marketing Report 156

Marketing Report Statistics Custom Publishing Paid Search Agency 156

KoMarketing Associates

JANUARY 9, 2020

The Economist recently published a global report titled, “Wanted: CMOs with 20/20 Vision,” and data showed that CMOs and C-suite executives have many of the same strategic priorities, such as brand reputation/positioning, customer experience and engagement, and brand awareness. Marketers Continue to Struggle to Align with Sales.

Marketing Report 159

Marketing Report Advertising Benchmark Statistics Custom Publishing 159

KoMarketing Associates

JUNE 4, 2020

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. About 94% reported that their sales and marketing performance has improved as well.

B2B Sales 156

B2B Sales Paid Search Agency B2B Marketing Companies 156

KoMarketing Associates

JANUARY 30, 2020

Social Media Today recently conducted “The State of Social Lead Generation” report, and statistics suggested that the majority of marketers (38%) are only “somewhat satisfied” with the volume of leads they generate from social media. Most respondents (30%) also said they would only rate the quality of their leads as “neutral.”.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

FEBRUARY 13, 2020

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. Overall, approximately 81% of marketers claim that their company spends at least some of its budget on ineffective marketing tactics.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

KoMarketing Associates

MARCH 24, 2020

B2B businesses have not always been clear about their purpose with prospects and customers. “Purpose” was defined by the publishers as the companies’ reason for being — beyond profits — that guides its business growth and impact on society. Marketers Remain Focused on the Customer Experience.

Marketing Report 131

Marketing Report B2B Marketing B2B Custom Publishing 131

KoMarketing Associates

APRIL 30, 2020

Experian recently published its “2020 Global Data Management Research” report, and statistics showed that 51% of marketers consider the current state of their CRM data to be clean, and they are able to fully leverage it. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Marketing Report 156

Marketing Report Analytics Statistics Class 156