WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won't be ready when the product ships. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

The product feature for which you have written the cleverest messages won''t be ready when the product ships. Your company president will suddenly become an expert copywriter, but only when the brochure is already at the printer or posted on the website.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

SEPTEMBER 7, 2011

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

You know you've got a good product, one that is much better than the offerings of your competitors. You know that your company has hired very skilled and knowledgeable employees who will do their best to support your customers and make your product fulfill their needs. so why can't you say so in your sales materials?

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. Does the customer have a story you actually want to tell? Story appeal.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

JULY 21, 2009

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies.

Resources 120

Resources Case Study Case Studies Conference 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120