Tony Zambito
FEBRUARY 28, 2016
According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. Track Maven referred to this as the “content marketing paradox” when publishing the study. Increasing Content Engagement Through Customer Understanding.
Tony Zambito
NOVEMBER 10, 2011
This has led to a crying game in the corporate halls bewailing the need for publishers and journalists to come in and help. Customer experience has had the unintended consequences of being identified as predominantly beefing up customer service capabilities. At The Future. .
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Tony Zambito
OCTOBER 18, 2015
At the same time, we also saw the prominence of product management and product marketing rise in 1980’s and 1990’s. The jobs of product marketers were to market to customers the product lines of the organization. (Many may remember profiling performed with Miller Heiman blue sheets.).
Tony Zambito
MARCH 13, 2011
The digital revolution has ushered in a new age of how products or services reach people that were unimaginable just a short ten years ago. Joseph Pine II and James Gilmore published The Experience Economy : Work is Theatre and Every Business is a Stage. Image by davidking via Flickr. In 1999, B.
Tony Zambito
JANUARY 5, 2010
There are four people in my opinion who have contributed the most to the awareness of buyer personas in companies today. Alan is considered and revered by many as the founding father of personas and their use for the interaction design of digital products and mediums. I was fixated on that passage line.
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