The Effective Marketer

JANUARY 31, 2012

However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Fully automatic feeds publish to a social media platform without any human intervention. Automation encourages publishers to over communicate. Stream clogging.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

MAY 21, 2012

For example, consider the following types of webinars and how they can be used: What: Product demo. Focus: Product features and functions. What: New product release walkthrough. Typical Audience: Current customers on previous release, sales team, business partners. What: Customer training. New product coming out?

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. But why the focus on content? We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 28, 2015

Train sales reps on value, not on product features. The top three contents ranked by the companies answering the survey have the same thing in common: they all answer “what value am I going to get from the solution?” Is your content focused on promoting the product features or in showing value? OK, let’s dive into each one.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 7, 2012

Give them something that makes them feel important and like they are your most valuable customers just because they are on the list. However, even if you don’t have that information, you can still target your subscribers by publishing themed emails aimed at one or two specific segments.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

FEBRUARY 16, 2011

A Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. What do you think ? Greg, thanks!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100