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Are Companies More Productive Letting Employees Work from Home?

Zoominfo

The shift is dramatic,” he wrote, going on to compare the numbers: In 2019, Slack gained about 5,000 net new paid customers in Q3, then another 5,000 in Q4. Research Suggests Productivity Benefits of Working from Home. In 2020, however, Slack gained around 7,000 in just half of Q1 (and another 2,000 a week after that).

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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

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Are Companies More Productive Letting Employees Work from Home?

Zoominfo

The shift is dramatic,” he wrote, going on to compare the numbers: In 2019, Slack gained about 5,000 net new paid customers in Q3, then another 5,000 in Q4. As shown in a study published in Fast Company , performance increased by a whopping 20% for workers who spent a mere 15 minutes socializing with coworkers.

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

That is why having a successful video production strategy is so important in your brand storytelling. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Your company can be a part of this marketing strategy and professionally tell your brand story. Have a Production Plan.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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7 Mistakes Companies Make with Their Content Production Strategy and Planning

ClearVoice

Are you asking customers to marry you on a first date, or are you wooing them over time with all your charms? You need to work to make customers warm up to you through many touchpoints. This means you need an effective content production strategy. Customers want to know what they can expect. Let’s dive in.