B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Curation 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100