ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient. In essence, success depends on guessing correctly.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

ANNUITAS

SEPTEMBER 21, 2018

Tech companies are bought and sold every day. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. – Adobe has a strong focus on Customer Experience (CX). In fact, Marketo has been bought and sold a few times now.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

ANNUITAS

APRIL 28, 2015

Robert and I recognized that there is both an evolution of marketing as a practice, as well as a pattern in the challenges that many companies face. If companies are truly going to evolve into this new era, they have to become much more skilled at creating and managing these experiences. That’s where CCM comes in.

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Organic Leads 100

ANNUITAS

MARCH 26, 2013

A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. Can anyone create it?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. I know this sounds somewhat trite, but seriously, once you know your customers, program decisions become simple, as all the answers are determined by what supports them. So how do you get to know your buyer?

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100