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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Google organic search visits to company websites continue to increase in general, according to the report.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. Publish content from anywhere.

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Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Start with the Questions Your Customers and Patients Will Likely Ask.

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Report: Mobile Organic Search Visits on the Rise

KoMarketing Associates

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. The statistics suggest that more customers are focused on finding the information they desire during the buying process on their mobile phones above all other devices.

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9 Award-Winning Customer Advocacy Success Stories

In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc.

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Report: What’s Working in Email Marketing

The Point

Few companies have 100% clean data or anywhere close to it, so any attempt at personalization is likely to be rife with errors. It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively.