Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. The future lies in treating those search queries as customers’ journeys instead of word strings. Is it general research or pre-buying research?

SEO 145

SEO SERP Trends Keywords 145

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time. The Marketing ROI Conundrum.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time. The Marketing ROI Conundrum.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Customer Experience Matrix

AUGUST 11, 2010

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. publishing. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

DivvyHQ

APRIL 8, 2016

Companies that have been leveraging content to build an audience over time often have a significant leg up on those who are starting from scratch. Let’s say your company has developed a new product that will be targeted at a different audience than you’ve engaged with before. But how do we reach those people?

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? Beyond Silence.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

readwrite

MARCH 9, 2017

As a VR platform working closely with brands, publishers, and VR content producers, we have seen consistent increased demand in the VR ecosystem over the course of the past year. Today, we have helped more than 100 brands and publishers deliver over 100 million VR ad impressions. And production value is getting stronger as well.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

SnapApp

NOVEMBER 14, 2011

The Internet is transforming the language of traditional publishing. Here is a crash-course introduction to some of the most important terms of the online publishing world. Publishing. In the publishing world, the term "digital" characterizes the realm of computer technology. Traffic Source. Content Marketing.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Content Marketing Institute

FEBRUARY 5, 2019

Their potential for cross-channel distribution capabilities enables on-the-go engagement: It’s easy for brands to publish branded content campaigns across multiple social networks, owned media properties, and other external websites. When companies don’t have the right strategy for branded #content, the results can be harmful, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). The biggest mistake is the “unique point of view trap.”

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Their expert content marketing team is responsible for creating, publishing, and distributing your content online. They created and published a series of photo and video recipes that increased Sari Roti’s online presence.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Customer Experience Matrix

NOVEMBER 18, 2009

The vendors are divided into four categories based on my understanding of their target customers. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. The systems have very low starting prices tailored to low volumes.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

The Point

JUNE 1, 2010

HS: What kind of companies are using games for marketing? MT: We build games for both B2C and B2B companies, as well as publishers. We’ve built games for pharmaceutical companies targeting women aged 55+, games for LEGO targeting kids, and games for Microsoft Bing to drive search queries. Customer loyalty?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

TrustRadius Marketing

OCTOBER 25, 2018

The term refers to the practice of earning income from marketing someone else’s brand, services, or products on their behalf. It’s a process by which one party, the affiliate, earns a commission by promoting the product or services offered by another person or business. Another item that belongs on our list is affiliate marketing.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Hubspot

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Creepy -- or great marketing? 1) Target. It was a game changer.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. To explore the accompanying dataset on your own, you can find our interactive microsite here. Customer-Initiated Chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Content Standard

SEPTEMBER 17, 2015

We break down the differences between hosting content on microsites, subdomains, and subfolders. “Smellcome to Manhood” the company’s tagline goes. It allows us to form opinions before ever experiencing the real thing, in turn creating permanent effects on whether we perceive the product positively or negatively.

Personalization 40

Personalization Content Marketing Content Microsite 40

Webbiquity

FEBRUARY 14, 2010

For b2b companies who are able to use such software effectively, the competitive advantage is akin to Indiana Jones taking on his would-be assassin in Raiders of the Lost Ark : The challenge for b2b marketers in adopting marketing automation / demand gen systems isn’t with the technology, which is stable and reasonably easy to use.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Visitors often click through to the company website.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

Adobe Experience Cloud Blog

JUNE 16, 2010

One of our recent partner additions is a company called Avitage, in Waltham, MA. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. Many of our clients use these types of content hubs to promote a specific product or service area with a small library of content that’s hyper-focused on one topic area.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Image credit: Andrea Piacquadio from Pexels. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

chiefmartech

DECEMBER 19, 2016

But the explosion of client interfaces is also disrupting marketing in a more direct way — increasing the number and variety of different kinds of digital touchpoints we need to build for our marketing, products, and services. A microsite. Let’s step back to consider how “simple” our digital environment has been.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Contently

JUNE 20, 2017

That deck from the account managers may be riddled with errors or stray from the company’s signature voice. Customer success. Regardless of industry, it’s critical for companies to master search. On AdWords, for example, customers can find a “ Setup and Basics ” page.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buffer

JUNE 14, 2022

We wanted to build a new feature to allow our customers to create beautiful micro sites easily. 😛 Fast-forward seven months, and there are now thousands of different combinations to customize your page to express yourself and your brand. We believe this is why many of our longer-term customers haven’t built a page.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Content Standard

DECEMBER 6, 2023

I worked with one company who, for legal reasons, couldn’t publicly report ROI in exact numbers. Publish Infographics and Video Comparing to an EMR A key theme of the HFMA study was the interest that decision makers had in comparing vendor solutions to an EMR. But this is just the beginning. )

Work Management 76

Work Management Marketing Management Top of Funnel RFP 76

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. But for mature product categories, like email service providers, the emphasis is more on competitive differentiation.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Sprout Social

NOVEMBER 30, 2020

For example, it’s much easier for a US-based company to use near-identical messages and marketing materials for English-speaking audiences in the UK or Australia (see Topshop below). On the flip side, some companies have an easier time entering international markets than others. Close proximity. Make your market research count.

Work Management 100

Work Management Marketing Management Paid Search Agency Cross-Selling 100

KoMarketing Associates

SEPTEMBER 18, 2018

At KoMarketing, we work with a variety of clients that offer products and services spanning the B2B spectrum. Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Microsites.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

NOVEMBER 4, 2018

Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. When the volume of public outcry starts gaining speed like a boulder down a mountain before your company has a chance to gather its druthers, then its time to activate crisis mode. A social media crisis can indirectly impact more than one company.

Social Media 167

Social Media Work Management Marketing Management Media 167

Zoominfo

SEPTEMBER 23, 2018

Unlike written or video content, your customers can listen while they drive, work, and perform other tasks. As podcasting became more mainstream, the process of recording and publishing podcasts became increasingly streamlined. Determine how often you will publish and when you’ll release new episodes.

B2B 176

B2B RSS Microsite Skype 176

Content Standard

JANUARY 25, 2017

Sure, when a marketer oversees the completion of a successful digital campaign that uses multiple channels to promote a product or service, it’s easy for him to chalk up the campaign as another win. M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. McKinsey & Company.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Marketing Insider Group

JULY 30, 2015

I was visiting with a mid-sized company this week. In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ A customer training blog. I had a similar experience recently with another large company. We put it up on YouTube.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100