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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. And your product or service may be exactly what they need to solve it. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

And candidates are essentially without protection, although occasionally a company is so egregious that it catches the eye of a watchdog group. Even better if you can provide some project specifics, i.e.: “We are planning our next three issues of the digital magazine. There's a right and wrong way to ask for pitches.

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Digital is changing mankind, make sure you don’t get left behind

LeadSquared

A company, which has had its fair share of controversies, is globally today, one of the most valued companies in the world. Skype and GoToMeetings and a thousand other products make the world feel like a small village. India scored because companies could scale up easily here, and we spoke English. Only way out?

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

You can’t measure kindness for your customers, including the way you relate to them (listening, allowing them room to think, building a relationship – all soft skills). She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. What type of content/activity will encourage customer action?

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PKM and the Organization - Pollard

Buzz Marketing for Technology

It will be published later this year as a chapter in a compendium book on emerging trends in KM. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. The PKM-Enabled Organization.

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The first time I ever met Jason was actually on a Skype call just like this. Click the play button to listen here: Download the audio file: [link].