Companies Custom Publishing Magazine Product Public Relations 
Stevens & Tate
FEBRUARY 20, 2020
As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. If a third party news outlet or blog covers your product, it looks more credible to the reader.
Schubert B2B
JULY 20, 2018
Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your item relevant to the magazine’s audience. If your company only has a limited number of products, look at interesting applications.
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ClearVoice
APRIL 15, 2021
Earned media is when a member of the media discusses a product, individual or company through their preferred media. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional.
Integrated B2B
FEBRUARY 24, 2018
New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.
Integrated B2B
FEBRUARY 24, 2018
New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.
KEO Marketing
MAY 4, 2017
You must operate your content marketing strategy like a publisher operates her magazine. In terms of blogging, when B2B companies post blogs 11 to 20 times per month, they generate almost three times more traffic over B2B companies that never post or only post a couple of times a month. Come up with a plan.
ClearVoice
OCTOBER 11, 2019
Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC. She now holds an editor position for a custom publication (i.e. brandedcontent #contentmarketing Click To Tweet.
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