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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). If your company did not have the digital tools and work methods fully in place before March, likely you would have been caught a bit behind. In case you haven't performed one already, an end-to-end customer experience review could be in order. Revenue Growth.

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

Content production is a process , with an orderly progression from A to Z. If you can sum up your product benefit in a single sentence, let them know. If you know anecdotal stories about how customers used it, tell the tale. That said, it’s often people in your company who bring your offerings to life for our writers.