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12 inspiring social media monitoring case studies

Biznology

This means monitoring media not just from traditional publishers, but on the great majority of social sites too. This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef. Thus the birth of Arby’s new $10 Meat Mountain sandwich.

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B2B prospecting data just keeps getting better

Biznology

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.

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Content marketing makes marketers the new publishers–and vice versa

Biznology

Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. To do that, marketers have been forced to become publishers. Parents Magazine. Publishers sold them.

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15 B2B case studies show how content marketing drives ROI

Biznology

To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. For more than 60 years, the company has made its sales primarily through cold calling and referrals from existing clients. Maersk now has more than 1.5m