Martech

SEPTEMBER 25, 2023

The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. A host of other factors contribute to the sales environment, including: Product quality.

Marketing AI 118

Marketing AI Marketing Attribution Work Management Marketing Management 118

Zoominfo

MAY 22, 2020

Would you provide it to a mortgage company if you needed a house loan? What about a company selling magazine subscriptions? There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. How about for a one-on-one payment app on your phone?

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Marketing Insider Group

AUGUST 30, 2019

And it resulted in one of the highest ROI-producing programs my last company ever saw. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. That day, he made our customers the heroes of the stories he told , as my friend Ann Handley loves to say. Build the business case.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Contently

JANUARY 17, 2019

It was a play on the razor company’s long-standing tagline, “The Best A Man Can Get,” beginning with shots of young boys getting in fist-fights and older men grabbing at women’s bodies. Several large news outlets published stories about the “controversy” it had kicked up. pic.twitter.com/S6zvqstEGO.

Social Marketing 160

Social Marketing Paid Search Agency Social Media Work Management 160

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I write books.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Content Marketing Institute

DECEMBER 19, 2018

A mattress company appreciates the value of print. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. Don’t write “velcro.” No, really.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. First up was Scott Anderson, Vice President of Customer Communications at HP.

Webinar Metrics 48

Webinar Metrics Work Management B2B Marketing & Strategy 48

Champion Communications

NOVEMBER 2, 2021

Increased technology adoption and high street giants being acquired by online-only companies has shown that consumers want a bigger focus on online retail, and they want it personalised. This realisation has given way to the rise of ‘darkstores’, physical hubs dedicated to fulfilling online orders and showcasing products with live video.

Fulfillment 62

Fulfillment Work Management Digital Transformation Marketing Management 62

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 Annual rankings. Influencer or expert?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Zoominfo

DECEMBER 13, 2018

Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. We strongly recommend you go check it out! 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. In most cases, you need to add textual information such as copy, descriptions, and product data as well.

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Marketing Management 103

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

FEBRUARY 3, 2022

” If you’re stuck or have no idea what to promote and publish next, we can help. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service. Improve customer engagement and satisfaction. Keyword research.

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. Lisa: Thank you. I’m thrilled.

Top of Funnel 59

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 59

Content Marketing Institute

NOVEMBER 5, 2017

While you have many use cases for your product or service, that thinking isn’t helpful. If your product or service caters to many audiences, then it’s your job to cater your content to them. If you didn’t need to make money but wanted to help your customer, what would you give them? Click To Tweet. You need to be specific.

Psychographics 110

Psychographics Paid Search Agency Customer Satisfaction Lead Scoring 110

Content Marketing Institute

MAY 9, 2018

John has spoken on five continents about using the power of story to reframe how products, individuals, organizations, cultures, and nations are viewed. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine.

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Launch Marketing

NOVEMBER 6, 2019

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. In particular, CEO Anthony Casalena wanted this 2015 campaign to translate that “any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace.”. Who They Are.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. Customer stories. Content marketing manager Elisa Gabbert from the online advertising company WordStream was bored with the content her team was pushing out. Finally, be sure the ideas are clearly presented and resolved.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Marketing Insider Group

JANUARY 24, 2012

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. If “content is king,” then customer attention is the “Holy Grail.” 1974 was also the year when the first UPC was scanned at a U.S.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Banner Ads Telemarketing 100

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Today, I think so many companies are trying to muscle their way to more productivity with content rather than reimagining how they use it.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The company covers everything from branding to entrepreneurship to product reviews. Live and unedited, you’ll get to see how a successful marketing company operates day-to-day.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Not Segmenting Customers.

Pricing 77

Pricing Price Case Studies Paid Search Agency 77

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. With an extra $1,000 I’d buy a better microphone and camera for my video productions. Invest in success.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Zoominfo

DECEMBER 13, 2018

Sales Hacker Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Explore Your Customers.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Publish for the sake of publishing. Long-term results yield a greater return and snowball into lasting customer relationships. What about resources and education for prospects and customers?

Content Marketing 109

Content Marketing Planning Work Management Advertising Agencies 109

Valasys

MAY 6, 2021

For B2B marketers, virtual marketing presents an exciting opportunity to grow into their vision of brilliance that they have always dreamt of. As internet marketers are using world-wide-web to advertise their message or product, the realm of the B2B marketers has been revolutionized. Email Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. Lay the groundwork for deeper customer relationships. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Content Marketing Institute

DECEMBER 7, 2017

No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. All images come from her presentation slides.). melissa_egg Click To Tweet.

Brand Identity 96

Brand Identity Branding Business CMO 96