Marketing Craftmanship

DECEMBER 11, 2014

In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. I don’t know your company. I don’t know your company’s product. Quite an achievement.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B Thought Leadership 100

Valasys

MAY 6, 2021

Doesn’t matter how long you’ve been running your business, virtual marketing can prove to be an essential part of your business, and it drives new customers to your business to help you get the best bang for your buck. The followers are also served with new products or company announcements. Email Marketing.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Apple could create an aggregation site to pull in blog posts and reviews about the product.

Aggregators 100

Aggregators Blogger Media Curation 100

Adobe Experience Cloud Blog

JUNE 15, 2017

I was joining a company founded by two designers—creatives, with big imaginations. Typeform was a product admired for being different, not just better. Number of CTAs leading readers towards our product? PR without Doing PR. Time to rethink how to do PR for your business. You see, I got lucky. Lots, right?

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. Busy shopping days can be a great way to get your products in front of potential customers. Don't panic.

Press 100

Press Distribution PR Public Relations 100

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. There is publishing as we know it.

Top of Funnel 59

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 59

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Co-founder, ClickZ. Add Ann: https://plus.google.com/115918125306643310533. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

AUGUST 28, 2018

Publish for the sake of publishing. It’s amazing, but I still see companies that post for the sake of posting, with no specific goals in mind and no plan for the type of content they want to create. Long-term results yield a greater return and snowball into lasting customer relationships. CMWorld Click To Tweet.

Content Marketing 109

Content Marketing Planning Work Management Advertising Agencies 109

Marketing Insider Group

JANUARY 27, 2014

Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. We’ve heard a lot of talk about how brands need to act like publishers.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. Bibles, vacuums, and boxes.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Only B2B

JANUARY 29, 2018

We are bored with generating leads and we wanted to find a more productive way to do so. When they state that you’ve done an outstanding job and will provide you a testimonial, ask if there’s anyone in their network they can recommend your products or services to. This does a couple things: 1. Samantha Stone. Vikas Bhatt.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Biznology

AUGUST 8, 2016

This means monitoring media not just from traditional publishers, but on the great majority of social sites too. This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef. Thus the birth of Arby’s new $10 Meat Mountain sandwich.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

The Lead Agency

OCTOBER 4, 2017

It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Improving customer service touch points.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

ClearVoice

JULY 16, 2019

And candidates are essentially without protection, although occasionally a company is so egregious that it catches the eye of a watchdog group. Even better if you can provide some project specifics, i.e.: “We are planning our next three issues of the digital magazine. It’s a request for free inspiration and labor.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. ExploreB2B – Explore B2B – A publishing platform for professionals. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

OCTOBER 13, 2020

Now, customers have a wealth of options available online 24/7. They can compare features and prices, read recent reviews, or even get suggestions from influencers and magazines. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

ClearVoice

APRIL 30, 2020

founder Deirdra Jones has been outfitting the hospitality industry, as described on the company website as “the people who bake our bread, roast our coffee, and fill our glasses” with extremely stylish aprons. They aren’t just extremely well designed, they also have pockets for filters and custom copper nosebands for a snug, custom fit.

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

Outgrow

JANUARY 22, 2020

Finch runs his own company, Finch Media Ltd. He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. With her idea shot down by the owner of her company, she went and self-funded herself. Finch Sells. Martin Osborn, a.k.a.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. With an extra $1,000 I’d buy a better microphone and camera for my video productions. With $1,000, I’d buy a better microphone & camera for my video production, says @drewdavishere.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Contently

FEBRUARY 3, 2017

Which beer company will objectify women? Jack Altman, the CEO of Lattice, an HR software company, wrote an incredibly informative article about how to accurately calculate the cost of losing employees. This piece, however, manages to be interesting to a broad audience while also tying back to the mission of Altman’s company.

Brand Identity 60

Brand Identity Branding Work Management Marketing Management 60

ClearVoice

APRIL 23, 2019

If you want to stand out as someone who can add value to the company, knowing 10 of the right words might be more effective than any 1000-word clip. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. White paper. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JULY 31, 2023

Companies can no longer lean on keywords and simple content pages to attract customers and get them to the top of their sales funnel. By consuming such content, customers (both potential and existing) don’t just learn. It also allows Nom Nom to simultaneously advocate for the brand’s products and pet health.

Advertising Agencies 216

Advertising Agencies Marketing AI Paid Search Agency Tips 216

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Contify

NOVEMBER 18, 2018

For example, I cannot create a daily alert for my company ( Contify ) with ’All results’ and a weekly alert with ‘Only the best results’. As an integrated solution, it’s more efficient and customized.”. Survey and Research Study: We set-up Google Alerts for 240 companies and received updates on 92% of them.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Because a little negativity reinforces the validity of the positive comments you publish. The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy.

Case Studies 50

Case Studies Case Study Studies BtoB 50

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2012

Design & Production. ENews Sign-Up. --> Magazine. Digital Magazines. -->. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. The key is getting buy-in with your company or agency to ensure that no content is created without the proper PESO treatment. It’s created specifically for your brand that is published to your website or other owned channels. to strengthen each PESO component. What is owned media?

Paid Content 118

Paid Content Lead Ranking PR Media 118

Contify

JANUARY 16, 2018

For example, I cannot create a daily alert for my company ( Contify ) with ’All results’ and a weekly alert with ‘Only the best results’. As an integrated solution, it’s more efficient and customized.” Survey and Research Study: We set-up Google Alerts for 240 companies and received updates on 92% of them.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

ClearVoice

MARCH 5, 2019

Once a company hires a freelancer or contractor on retainer or paid hourly, they often assume that contractor is on-call whenever, as often as needed. Peer advice: Oftentimes people inside the company think you want their job. Keep in touch with them as much as seems productive. Never forget that time is more than money.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74