Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I We have got to start with the customer. I think we don’t respect consumers’ time.”

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. I got an opportunity to move to New York and open a marketing office for that publishing company. This interview has been edited for clarity and length.

Work Management 79

Work Management Marketing Management Database Marketing Lead Gen 79

Trade Press Services Newsletter

JANUARY 4, 2024

Create customized content that speaks directly to their needs, wants, and challenges. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

APRIL 28, 2020

Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there. And more importantly, will they remember how your company acted during this time? It’s not the time for conferences or trade shows either.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

DECEMBER 20, 2023

Still, you can take steps today to make sure you’re being open about how your company is using AI. Get the guidelines ‘Companies treat their LLMs as trade secrets’ Transparency in AI has always been important, but came to the fore with the October publication of the Foundation Model Transparency Index.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Work with outside experts If you’re changing the company name, work with a branding agency.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. This is a key attribute of any thought leader.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Few companies have too much product content. Few companies have too much product content. But almost every company shows gaps in the earlier stages. And yep, it all comes back to the customer. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Webbiquity

OCTOBER 16, 2018

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, it’s just as important for decision-makers to understand issues and trends impacting their industries. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Liveintent

JANUARY 6, 2020

Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. . Our aim remains simple: we believe that data should flow to brands and publishers, not away from them.

Paid Search Agency 62

Paid Search Agency Companies Custom Publishing Advertisements 62

Contently

DECEMBER 10, 2020

In years past, we used these events to network with customers and prospects, and showcase new product releases. We talk to thought leaders from publishing and marketing, and invite listeners to ask questions live using the chat function. Listening to customers more. Doubling down on content. Increasing organizational support.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. Trade Shows. Plan Ahead.

PR 69

PR Paid Search Agency Companies Public Relations 69

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. These are all essential elements whether you’re looking for a new job, seeking professional speaking opportunities or applying for industry awards. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. When you add them all together, these skills will help you create content your customers actually want. Show up to community events, trade shows, and trainings ready to ask questions. media strategies across ideation, production, and distribution.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Trade Press Services

NOVEMBER 13, 2023

In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. It’s difficult to argue otherwise.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%). It has worked with the U.K.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. The water industry is often stereotyped as old-fashioned, and it is this perception that will either make or break our industry. The industry is now at an inflection point, making it ripe for content marketing disruption.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? Thought leadership can span across almost any industry, and companies big and small. To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. It also tells your potential customers why they should choose you. So never miss a chance to connect with customers. ClearVoice.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Few companies have too much product content. Few companies have too much product content. But almost every company shows gaps in the earlier stages. And yep, it all comes back to the customer. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Data for DOOH publishers. Why we care. Brand data.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Sprout Social

SEPTEMBER 26, 2023

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. Whenever a company says they have an AI feature, you must ask them—How are you powering that?

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Marketing Craftmanship

MARCH 13, 2021

A misquote can sink a company’s stock price. An insensitive comment on camera can spark a customer boycott. At that time, the CBOE had a significantly greater number of options listings compared with the Amex, but a small number of listings were traded on both exchanges. Our weekly conversations were always friendly.

Media 147

Media PR Press Advertising Agencies 147

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Kaon

MARCH 26, 2019

This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. He has done this on some level throughout his career, both at small companies and multinationals alike.

Business 202

Business Trade Show Differentiation Deliverability 202

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms. However, to accomplish this outcome, the industry must act with urgency.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

Liveintent

NOVEMBER 2, 2020

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. . ” At the same time, these publishers are reporting a 30–50% decline in ad revenue.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Liveintent

NOVEMBER 24, 2020

I really enjoyed the Brand Innovators fireside chat I moderated in September with Antony Demetriades, who heads customer retention at McAfee, a client of ours. They are marketers whose company safeguards customers from cyberattacks, so protecting privacy is more a mandate than a mere box to check. That’s super hard to do.

Personalization 104

Personalization Marketing Management Privacy Paid Search Agency 104

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Where is the marketing industry headed?

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

Martech

SEPTEMBER 25, 2023

The company had just made its full-year quota in the first half of the year and the champagne was flowing. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Pricing customer service. What is the potential value of sales to these customers?

Marketing AI 111

Marketing AI Marketing Attribution Work Management Marketing Management 111

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91