Marketing + Technology + Management – Hype = MarTech
chiefmartech
AUGUST 14, 2017
But genuine, in-the-trenches change being forged — hammer and tongs — at real companies. How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? Not the hypothetical, buzzword-laden promises of change that surely flood your inbox too.
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