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Marketing + Technology + Management – Hype = MarTech

chiefmartech

But genuine, in-the-trenches change being forged — hammer and tongs — at real companies. How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? Not the hypothetical, buzzword-laden promises of change that surely flood your inbox too.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies?