SmartBug Media

OCTOBER 12, 2020

Here are five questions you should ask yourself and your team to help answer the question, “Do SmartBug’s marketing services fit my manufacturing company?”. Are there potential customers that you haven’t sold to? Paid Search and Paid Social. Are you trying to tap into another customer base? Lead Conversion Paths.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Use Case Studies of Similar Companies. Here, we use DivvyHQ.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. 56% said it increased customer satisfaction and positive brand sentiment.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Only B2B

DECEMBER 29, 2022

indicating that companies are utilizing internally produced assets to expand their operations. For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Companies are trying to maximize their marketing budgets when markets slow down.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

chiefmartech

SEPTEMBER 21, 2017

” A few consolidated platforms could nurture a vibrant and splendidly diverse rainforest of product species thriving on their geological foundations. But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Frankly, it was one of those “you had me at hello” moments.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Anyword

AUGUST 25, 2022

And the company’s latest announcement? Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade. Additionally, the update currently only impacts English global searches, but Google plans to extend to different languages in the future.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Automation tools are popular in marketing departments. Why use marketing automation?

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Enterprise Management Automation 108

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. The problem isn’t so much the lack of ideas but having the resources to realize them.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? It’s probably not your product – it’s more likely an issue with your marketing strategy. This strategy focuses on turning strangers into customers and building your brand presence. Why Inbound Marketing Methodology Works.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

chiefmartech

MAY 26, 2020

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. It enables companies to comprehend thе consеquеncеs or advantages of decisions.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SmartBug Media

DECEMBER 3, 2019

Sears and Alvah Roebuck did something similar when they published a catalog that quickly grew from 80 to more than 300 pages over just a few years. This catalog served as a powerful sales tool because it allowed Sears and Roebuck to cheaply and easily capture information about thousands and thousands of customers. The Internet Impact.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. Let us explore more on the same below.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. Identifies who exactly is and is not ready to purchase your product or service. Isn’t that enough? Top Five Competitive Advantages of Intent Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Paid search. Backlinks provide websites with easy ways of increasing their search traffic and rankings on various search engines.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. Artificial intelligence (AI) technology is revolutionizing marketing as we know it.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Her blog doesn't serve a larger company, but it does help her create a personal brand. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. Blogs support search engine optimization (SEO).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

APRIL 6, 2021

Big brands know how to portray their brand consistently and at every customer touchpoint. It has the ability to create positive experiences for your potential customers and compel them to come back for more. Track the performance of your content campaigns using HubSpot's analytics software. Benefits of Content Marketing.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

SmartBug Media

DECEMBER 4, 2019

conversion rate, according to Eric Siu for Search Engine Journal. So what is a “good” visit-to-lead conversion rate for organic search traffic? Organic Traffic: This term refers to visitors clicking through to your website after searching for a keyword you’re currently ranking for. Marketing agency or consultancy: 20%.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. Learn more about how to build a WordPress website with this free step-by-step course from HubSpot and WordPress page builder, Elementor. HubSpot CMS. What Kinds of Websites Can You Build with HubSpot?

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

SmartBug Media

MARCH 8, 2022

Runs her own marketing training company, MarketingProfs. I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. I love watching someone grow a company. LinkedIn Trainer for individuals and businesses.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. People are searching. You know your products and services and THEY ARE GREAT.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Google often signals their own interpretation of a search term, based on the types of results.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Today, this journey often involves the use of search engines.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105