Webbiquity

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Through a blog, marketers become publishers, providing their audience with relevant and valuable content.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

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JUNE 29, 2021

And while digital marketing makes that less of an obstacle to success, it can make offering solid customer support more challenging. An essential component to providing a stellar customer experience is to have a superstar support team. Affiliate software sales support independent publishers. Be Smarter About Lead Generation.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. Now you can provide links to your published works as part of your profile.&#. LinkedIn’s new company pages by eConsultancy.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

MAY 28, 2019

Email newsletters seem like a good idea, and they can be for purposes like educating current customers. Using Your Company Name as the Sender. Who wants to get email from a company? Stop setting your company name as the sender of your emails. Stop guessing, and start testing. Sending Newsletters. They don’t.

Tactics 222

Tactics Email Marketing Template Newsletter 222

Webbiquity

MAY 31, 2022

How can you most effectively reach out to prospects, strike up a conversation that triggers their interest in your business, and keep them engaged to turn them into customers? Optimize Your Company Page. Your company page is the best place to tell your brand’s story and showcase your products and services to your target audience.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

FEBRUARY 7, 2017

A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Pricing: free.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Webbiquity

DECEMBER 14, 2017

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Webbiquity

MARCH 23, 2017

So how much time should you spend on content promotion versus content production? Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” 1 ) LinkedIn Pulse. Google Review Count: 391. Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. For example, poor customer service?

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

FEBRUARY 10, 2015

Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% Only 20% of CMOs use social networks to engage and collaborate with customers. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Your company needs to become a YOUtility.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Webbiquity

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one?

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.”

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

JUNE 3, 2014

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. How can companies tap the social exposure potential of their workforces? How can small companies use new ideas to compete more effectively against larger competitors? 7 Ways Management Can Boost Employee Productivity by westXdesign.

Marketing & Strategy 100

Marketing & Strategy Business Thought Leadership Lead Ranking 100

Webbiquity

OCTOBER 23, 2012

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Webbiquity

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I design my company’s Facebook page for maximum impact? ” Ouch.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact. Twitter Tools.

Twitter 100

Twitter Tactics Tools Tips 100

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FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web. ” — PRDaily (Automote).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple accounts on each platform (for example, monitoring accounts for specific product lines or key executives) and the time challenge becomes even more significant. Instagram has more users than Twitter.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

MARCH 6, 2018

“However, teams are lean, indicating that many companies are still in the early stages of content marketing. 43% of companies say they want increased sales/revenue; 35% say it’s for better search rankings and increased visibility. Yet nearly half (48%) of companies spend less than $15,000 on content marketing annually. (

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

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JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JANUARY 14, 2014

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. It was the second-largest Internet IPO ever by an American company, trailing only Facebook. To grow your company’s Twitter following? To generate more engagement and retweets?

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

MARCH 6, 2012

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one.

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

Webbiquity

FEBRUARY 24, 2015

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is product. Ian Cleary passes along seven helpful tips for improving blog rank in search, among them internal link building (“When you write content on your website, find relevant articles that you have already published on your site to link to.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

MAY 16, 2017

Publishers get moderation and analytics plus a way to monetize comments on their content. ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). The company partners with printers across the U.S., ” — HubSpot. Showcase reviews: HubSpot. Pricing: free.

Marketing Automation Services 223

Marketing Automation Services Enterprise Management Work Management Marketing Management 223

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. companies now use social media for marketing.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100