Sales Engine

Remove Companies Remove Custom Publishing Remove Hubspot Remove Product
article thumbnail

5 easy steps to building ongoing thought-leadership content

Sales Engine

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. Hubspot has a decent process for building buyer personas outlined here.

article thumbnail

5 easy steps to building ongoing thought-leadership content

Sales Engine

The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads , but it’s not enough simply to publish a blog or white paper anymore. Hubspot has a decent process for building buyer personas outlined here.