KoMarketing Associates

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company. Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year?

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

Google claims that 90% of consumers move between devices before accomplishing a (purchasing) goal, so it’s important to reach customers on all the platforms they are frequenting. Furthermore, 67% reported they would buy a product or use a service from a company that gives them a positive mobile experience. Larger Screens.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

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9 B2B Marketing (and Life) Lessons from #Inbound15

KoMarketing Associates

Every company has great assets, and marketers need to figure out how to accent them in a major way. – Dharmesh Shah (Founder / CTO of HubSpot). HubSpot 's @Dharmesh : "Market Unto Others As You Would Have Them Market Unto You." – Nataly Kelly (VP of Marketing, Localization at HubSpot).

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10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. Video Is Being Thoroughly Consumed.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. Statistica found that 25% of social media marketers at B2B companies use Pinterest to market their businesses. Not sure what type of content to publish on your B2B social channels?